It is discouraging to read forum posts from new home internet business owners who have purchased a large volume of guaranteed visitors only to be left very disappointed and feeling that they have just thrown good money down the drain because they received no signups and no sales. Guaranteed visitors are not necessarily targeted visitors and it is important to learn how to drive targeted visitors to your website.

The first thing a new home internet business owner is tempted to do is purchase traffic without understanding the difference between targeted visitors and guaranteed visitors. You need to market your business in order to attract visitors to your site who are looking for what your home internet business has to offer and the process of building targeted ongoing traffic is a marketing process that takes time.

The secret to generating targeted website traffic on an ongoing basis is by naturally building backlinks also known as incoming links or inbound links to your website. Please note I said building backlinks not buying backlinks. Buying traffic is not going to add any oneway backlinks to your website and buying backlinks is certainly frowned upon by Google.

Once you start counting backlinks to your website instead of dollars and only use targeted traffic solutions that naturally increase your backlinks then you will have truly understood what home internet business marketing is all about.

Purchasing so called guaranteed visitors is a onceoff shortlived home internet business marketing method which you will never benefit again from. You will benefit far more by using targeted traffic solutions that will continue to attract visitors to your website well into the future. You are building a home internet business and there is no limit to the building process.

Building takes time perseverance persistence and dedication. You cant cut corners and expect to build your home internet business online in a week or month and generate massive targeted traffic and create online income in a short space of time.

The exciting part about home internet business marketing is that the most highly effective methods can be totally free if you are prepared to put in the daily consistent work. Remember that if you were building a brick and mortar business you would also have to work consistently on a daily basis.

Ideally you need to start driving targeted traffic to your home internet business from different sources. By that I mean different search engines ezines blogs web directories forums and other websites.

You can do all this to market your home internet business with these free targeted traffic solutions:

The most important and first thing you need to do is to own your own domain name so that you can optimize your website for your chosen keywords. If you are already promoting a number of affiliate links you could add them all to one website even have a separate web page for each affiliate opportunity and optimize each web page with different keywords.

With your own domain will enable you to continually build backlinks and add fresh content to your website and these actions will see your website appear in the organic search engine results. In other words your website will receive free targeted traffic.

Once you own your own domain the next step before you even start thinking about targeted traffic solutions is to learn html so that you can optimize your website with your chosen keywords. Search engine optimization is not difficult it just takes some time and concentration and it is something you are going to be continually working on to keep up with your competitors.

Then start writing and submitting articles based on the theme of your website with your keywords hyperlinked to your website in the authors resource box. The home internet business marketing method of article marketing builds oneway backlinks to your website which are crucial in order for your website to gain good positions in the search engine results. Try and write and distribute at least two articles a week.

Articles travel far and wide over the internet and your articles could end up in ezines that are distributed to hundreds of subscribers. All it takes is for an ezine editor to choose your article from one of the directories you have submitted to and include it in their weekly ezine to their entire optin list. Other websites may also select your article to publish on their website or blog to add content.

By consistently submitting articles you will start to become recognized as an expert in your field you could be invited to become a guest author on one of the authority sites which will also attract targeted website traffic. Not that the authority sites endorse your website but the sheer fact that you are featured will add credibility.

The beauty of article marketing is that is can be totally free if you have the time or you could use the services of a ghost writer to write unique articles for you and pay for an article submission service. I would recommend that you write your own articles and submit unique copies change the original by at least 50 and target different keywords with each copy of them yourself to high PR article directories so that you can ensure that your authors resource box correctly reflects your targeted keywords.

When you personally join each Article Directory that you submit to you are given the opportunity to complete your profile where you can hyperlink your keywords to your website and build more backlinks.

Forums also offer you the opportunity to create a signature under the Profile section and here too is the opportunity to hyperlink your keywords to your website to build backlinks.

It pays to submit your website details to quality SEO friendly web directories as this is not only another way of building backlinks but another way that targeted visitors can find your website.

These free targeted traffic solutions although highly effective take time to take effect. But you are using internet marketing methods that will build streams of targeted visitors for months if not years to come.

Concentrate on consistently building backlinks to your home internet business and you will automatically start generating targeted website traffic.

About the writer:  Cynthia Minnaar is the owner of www.cynshomebiz.com the home internet business marketing site for online home based business startup ideas income opportunities and internet income training. You can start your own home internet business with your own domain name and launch 6 automated streams of residual income today. You may publish my article if you include the bio.

Related posts:

1. Get Free Targeted Traffic In 90 Minutes Using 7 Block
2. How To Convert Internet Surfers Into Targeted Website Traffic?
3. Targeted Traffic Promotion

These days with millions of ads and marketing messages hitting us from every direction the most important key to building your marketing strategy is trust.

Does your marketing net you as much as you’d like? Do your ads help you generate lucrative prospects weekly and monthly? Are you able to convert leads into paying clients with your marketing?

If the answer is no then maybe you aren’t expressing your trustworthiness enough. No one in the world will every buy anything from you if they don’t trust that your products and services will do what you say they will do.

Do the words and images you use in your marketing help establish the trust necessary to convince prospects to believe in and buy from you? If not then you’ll benefit from the following strategies geared toward converting prospects to clients.

1. PROVIDE EXAMPLES OF YOUR CLIAMS
Rather than making impersonal and dramatic claims of what your products or services do use examples. Examples are far more believable. A case study is an ideal way to explain exactly what you did for someone and the difference it made in their life or their business.

2. GIVE THINGS AWAY FREE
Giving things away free is a great way to build trust. You can give anything like a keychain your grandma’s prized apple pie recipe an ebook or article. Giving something to people regardless of the cost makes them more likely to trust you and even to return the favor by buying something from you.

3. PUT OUT ARTICLES INSTEAD OF ADVERTISEMENTS
Being inundated with advertisements 24/7 has instilled in us a deep distrust of ads. We tend to believe instead what we read in published articles. Rather than putting out countless ads your time would be better spent writing articles. This establishes you as an expert who is willing to help rather than a company trying to get people’s credit card information for the sole purpose of making money.

4. TESTIMONIALS TESTIMONIALS TESTIMONIALS
Convince your target that you’re worth what you say by showing them what past clients have said about you. These are called testimonials and if you aren’t using them you’re missing a key ingredient in your marketing and advertising. They’re not hard to get. Just contact some past clients ask what they thought of your product or service what they liked about it and how it was helpful. Then edit their comments ask for their permission to use their edited words and use this material in your marketing and ad campaigns.

5. SPEAK DIRECTLY TO YOUR TARGET MARKET
In this industrialeconomic empire that we call America with skyscrapers and big multibillion dollar companies all around us it’s easy to lose sight of the fact that we’re all human. So a common misperception is that in order to sound credible your marketing should be cold and impersonal. Instead of trying to act stuffy and distant you should do the exact opposite. People do business with people not steel buildings and dry corporate entities. Show photos of yourself and your staff talk directly to your target market explain in human terms why they should trust you be passionate and have a bit of personality.

6. GET AS MANY REFERRALS AS POSSIBLE
What is the first thing you do when you need an accountant plumber doctor lawyer or web design company? You ask a friend for a referral don’t you? Why? Because you trust the recommendations of friends family and people you know. For your own business instead of waiting for the occasional referral implement a system to generate referrals. Use the “I’ll wash your back if you wash mine” approach. It usually works as long as you partner with companies you know provide good products or services.

7. EXCHANGE ENDORSEMENTS
This is a proven strategy for doubling your marketing reach without paying a penny. Simply team up with a local business you trust and that also targets your market. Ask the company if it’s OK if you use an endorsement of your company’s products and services. In exchange you do the same for them. While a personal referral is ideal a company endorsement also adds a lot of weight to your claims.

8. KEEP IN CLOSE CONTACT WITH HOT LEADS
Clients or potential clients who you see and talk to daily or weekly or even monthly are usually the ones you trust the most and who trust you the most. You’ve developed a rapport with each other and during this process you’ve established one thing that’s crucial for your business and you’ve established trust. Communicating with them regularly is a good way to continue to develop and even build on this trust.

9. REDUCE YOUR TARGET MARKET’S RISK WHEN BUYING FROM YOU
What’s your biggest concern when purchasing a product or service? Most people are worried that the product or service will not perform the way they hope. How can you prove to people that the claims you make in your marketing are true? Provide a guarantee. Also outline clearly and carefully the value you provide and state your commitment to making sure that your product or service will not only reach but exceed their expectations.

10. MAKE CONTACTING YOU EASIER
Don’t leave it up to your clients to try to figure out how to get in touch with you. Show them how by making it easy as 123 for them. Put your website phone number and email address at the top of your website or marketing materials. Include a call to action which most people forget. This means tell them to call write or visit your website. Don’t leave it up to them because more often than not they will not make the first move.

In summary the best way to convert your target market into leads and leads into clients is to build trust. These ten marketing strategies help form the foundation of the trust you’ll need to convince people that you aren’t just out for their credit card numbers but that you truly and sincerely want to help their business.

Beware. If this is not truly your attitude that you really want to help people with the product or service you provide then you may just want to skip marketing and go straight to filing for Chapter 11 now. Why? Because although it’s true that there’s a sucker born every minute sooner or later people are going to get hip to your song and dance and word will spread to stay away from you. In that case all the marketing and advertising secrets in the world won’t help you.

About the writer:  Richard Cagney heads the SEO/SEM division of the affordable custom website design firm All Access Unlimited http://www.allaccessunlimited.com in Stamford Connecticut. AAU provides high conversion marketing to companies aiming to expand and grow in the American and world markets.

Related posts:

1. Opt-in List Quick And Simple Ways To Build Your List
2. 6 Effortless Ways To Build High Powered BackLinks
3. Getting Embedded With The Client

What is Adsesne
and
How Do I Make the Most of It?

What Is It?

It is a program in which website owners can use programs within Google and Yahoo to enable text video ads and banners on their sites.

Google or Yahoo receive revenue by impression basis pay per clicks or cost per action based services.

Adsesne is a good advertising platform for smaller sites with relatively little resources for sales programs but should not be overlooked by others.

How Does Adsense Work?

The webmaster inserts Java Script code into a web page. This is used to place ads onto the page.

When a page with an Adsense tag is visited Java Script creates an iframe and sets its src attribute to the pages URL.

For advertisements that are contextual in manners Google servers use a cache of the page. Then they determine a set of high value keywords. If these keywords have already been cached the advertisement that is used for the keywords is based upon the Adwords bidding system.

For site targeted ad sites the advertiser chooses which pages or pages to display advertisements on. They pay per impression or per what the advertisers choose to pay.

For search ads they are added to the list of results after a user searches the site within the search box. Revenue made is shared between Google and the website owner. The advertisement must be clicked on

Mobile Content is a way for the publisher to generate earnings from their mobile WebPages using targeted Google ads. Google matches ads to the content of your mobile website.

However this was just recently posted several places and should be read in its entirety:

XHTML Compatibility
HTML code for the AdSense search box does not validate as XHTML and does not follow modern principles of website design:
nonstandard closing tags such as and
the boolean minimized attribute checked rather than checked=”checked”
presentational attributes other than id class or style such as bgcolor and align
a table structure used for purely presentational nontabular purposes
the font tag
There has been found a way around this by creating a normal html site containing only the Absense ads units and then importing then into the xhtml document with an object tag.

For referrals Google will add money to an advertisers account when a visitor downloads a referred service or product.

According to the Google Adsense Articles found at: http://google.com/adsense
You should follow the steps bellow to generate more revenue:

Visit the AdSense Setup tab and choosing Referrals as the product.

Tips for successful referrals for nonGoogle products:

Choose subcategories for better targeting. When using nonGoogle referrals you can more narrowly control the ads that display on your site by selecting subcategories. For example if you have a website about car loans simply select the subcategory “Auto Financing” to receive ads related to that topic. Selecting subcategories improves your ad targeting and can also increase your referrals earnings.
Designate backup ads for your ad slots. Even if you know which ad you’d like to display on your site it’s always best to have other ads to display if that specific ad becomes unavailable. By adding categories or keywords to your ad shopping cart you can be sure that relevant ads will always show on your site though Google will always display your specific ad choice when available.
Try displaying only imagebased ads. With our revamped referral units you can opt to show only image ads. For some publishers image ads match the look and feel of their sites better than text ads. Choosing to show just imagebased ads does limit your available ad inventory but you may prefer its aesthetic appeal on your pages.

Reporting

New to Google Adsenses is a report to track the link urls separately from other Adsense for content units. These statistics show click throughs and per link CTR.

To view these report go the the Reports Tab.
Select Adsense for Content
Choose URLs
The Combined Report will look like what you have been use to seeing is you already use Adsesne as far as content reports.
Choose Add Reports of Link Units for more clarity into reports.

Google is not the only one with Adsense. Yahoo also does.

Here is their advertisement and internet address:

Make Money Online with Yahoo! Publisher Network
Join the Content Match beta to make money with contextual advertising from Yahoo! … Increase your revenue by monetizing the content of your web site. …
publisher.yahoo.com/sell/ContentMatch.php?loc=USYPN0005 9k

Development

Development begins with content that is of value thus attracting Adsense ads which in turn payout the most when clicked upon.

Using traffic techniques that generate many different responses that are not just limited to advertising online is all part of development.

Remember to use sponsored links and advertisement phrases on the website to encourage the visitor to click on the advertisements.

To Maximize Your Profits

Always begin by:

Writing proficiently

Keep on topic

Show Your Knowledge on the subject

In positioning the ad:

When users are focusing on a particular article they are reading it is better to place the ad at the bottom of the page.

You must think about the content and how the reader will react to a particular page. In some instances an advertisement above the fold is better and in turn receives more hits. These are those that are near rich context and navigational aids.

Keep in mind that dark orange overall gives the strongest performance while light yellow gives the weakest performance. You need to blend your colors though with the background of your article or blog with the ad. Use bold borders around the advertisement.

Take your advertisement and customize it to resemble your website. This brings a flow between your ads and your website.

Many top marketers have found that the large rectangle format for ads get more clicks.
Last but certainly not least put your keywords in your title of your blog.

Author:
Sandi Baker
http://letsusgetitdone.info

About the writer:nbsp;nbsp;As the President and Founder of Let Us Get It Done I am also the website designer. I have over 19 years in the marketing business. I also serve on the Board of Directors for a Non Profit Company that is dedicated to providing technology to the visually impaired.
I have a Degree in Business Management and Administration and well as an SEC License.

Related posts:

1. Define Google Adsense
2. Get An Adsense Website And Make Money Now!
3. Maximum Adsense Content Relevancy

Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didnt get the results you had hoped for?

There are many people who give up using Google Adwords because they are not getting the traffic they wanted or its costing them more money that they can afford or both!

A lot of people think that to be successful with Google Adwords you either have to be lucky or practicing some black art.

However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.

Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition.

Understand the link between keywords your ads and your website.

This is the golden rule for Adwords.

Google is all about relevancy.

Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.

Keep this rule at the front of your mind when you set up your campaigns.

Avoid Broad Searches

When you set up your keywords for Google Adwords the default setting is Broad Match.

What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words whether they appear together are plurals etc.

As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords

used shoes

used shoes shop

used horse shoes

shoes used in modern dance

new and not used shoes

As you can see this can give quite a few matches that may not be relevant to your website.

You should avoid broad searches and target you keywords with phrased and exact matches.

A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting quotes “” around your keyword.

So for our example if I used “used shoes” then

used shoes

used shoes shop

would match but

used horse shoes

shoes used in modern dance

new and not used shoes

would not.

An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket around your keyword.

So for our example if I used used shoes then

used shoes

would match but

used shoes shop

used horse shoes

shoes used in modern dance

new and not used shoes

would not.

Avoid using the Content network.

You can set up your campaigns so that you ads appear on both Googles search network and its content network.

The content network consists of websites that allow Google ads to appear.

I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.

Only advertise to locations that it makes sense to.

When you set up your campaigns you can select which countries you want your adverts to appear to. So for example if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.

Pick the times you want your adverts to appear

You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening then those are the times you should be setting your ads to appear.

Organise your ad groups and campaigns

One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.

Before you start using Adwords I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.

What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.

This is only a guideline though. Ive actually had an adgroup with only one keyword and it performed wonderfully.

Use Landing Pages

So many people make the serious mistake of sending their visitors to their home page when they click on their ads.

You really want to send then directly to the page that is relevant to the ad you are running.

So for example if you have an online clothes shop then for any adverts you are running for mens gloves you really want to send them directly to the page for mens gloves.

So dont use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you dont have a page that is relevant to the advert then why are you running that advert!

Use more that one Advert and TEST!

Always always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.

However to test properly you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings make sure you select the radio button for Rotate: Show ads more evenly.

About the writer:nbsp;nbsp;Mike Seddon is the founder of KKSmarts. Their site contains many free guides that will show you how to drive traffic to your website.

Their Free SEO Training is also very popular and can be enjoyed online in the comfort of your own home.

Related posts:

1. 4 Worst Mistakes In Google Adwords
2. Costly Common Mistakes With Google Adwords
3. 5 Adworts Tips For Internet Marketers

Do you know who is visiting your web site? Wouldn’t it be great if you also knew where they were coming from how long they were on your site and most importantly from which page they were exiting your web site and why? Web analytics software and real time web site tracking solutions have now made it possible for web masters as well as for those companies for whom a robust Internet presence is critical to success to use this form of dynamic data to review performance correct pitfalls and plan highly successful online marketing strategy. Let us begin by first exploring site tracking and analysis terminology:
Page Views
You have probably noticed this phrase in online marketing brochures where web sites proudly proclaim the large quantum of visitor traffic they have experienced on their sites. A Page View refers to the total views of every page on your web site. A Unique Page View is a page view by a unique person within a twentyfour hour period. Where as page view counts are site specific unique page views are visitor specific. Both communicate important information about visitor behavior patterns and provide valuable insights into your search engine ranking.
Hits
The reason why there is some confusion about this term is because it emanates from server technology and not from the art and science of visitor tracking and web analytics. A Hit merely refers to the number of information requests received by a hosting server. The number of hits is determined by the number of objects on a page. For example if your home page has twentyone objects your site hosting server will record the page access as twentyone hits. A word to the wise… It is best to use this statistic cautiously for what it is worth and not to be misled by inflated hit counts when implementing your online marketing plan.
Referrer or Visitor Source
A Referrer or Referring Link also known as the Visitor Source is a page which links to your web site. By looking at your referrers it is possible to accurately identify the pages from where your site visitors are arriving. Visitors usually arrive from one of these three sources:
From another web site that has linked to your site
A search engine results page
Directly from a browser launch
Referral data is a gold mine of information because it clearly pinpoints the keywords or key phrases being used by searchers to arrive at your web site and the search engines that are sending you the traffic. You can use this data to conduct more targeted and meaningful keyword analysis refine existing keywords and submit your site to search engines and directories where you are not listed. This data can also be used to further optimize the content of your web pages for improved search engine rankings SERs.
User Agent
A User Agent is the software that is used by site visitors to access your web site. A User Agent could be a:
Browser such as Internet Explorer Mozilla Firefox or Safari
PHP script pasted on a web page that points to your site
Search engine spider programmed to index your site
This valuable data can be leveraged to precisely identify the last time a spybot visited your web site to index it. You can also use this data to map traffic trends spot site abuse and trigger corrective action.
Geographical Location
Many web analytics packages and hosted services provide this information using IP lookup technology. They compile data about the geographical location of site visitors as well as the time of the day during which they visit your web site. You can deploy this data to finetune your marketing strategy specially in those regions of the world from where site traffic is below average.
There are still other types of traffic intelligence web analytics systems can provide. They include:
The length of time a site visitor stayed on your web site
The URL of the page on which site visitors land and exit your site
The operating system Windows XP Vista etc. and browser resolution settings on the
monitors of site visitors
Web Analytics and Improved Customer Service
The manner in which you can use web analytics data will depend largely on your site’s functionality and its purpose. For instance if your site has a customer service orientation and provides live chat support for your customers web analytics data is critical since it will enable you to further tweak the type and nature of your customer service. This key aspect of the overall customer service delivery process is of paramount importance because customer surveys continue to reveal the general level of dissatisfaction among customers regarding the quality of service on Internet etransaction sites. According to a Harris Interactive survey conducted in August 2007 nine out of ten customers were unhappy with the type of customer service they received when shopping online. The Harris survey polled 2430 US consumers aged 18 and older and concluded that most online shopping customers were experiencing significant problems when trying to interact with customer service personnel a problem that a live chat solution can address and effortlessly remedy.
In the next issue of Live Wire Plus we will objectively evaluate some of the leading web analytics solutions to help you select the service or product that best meets your needs.
Information in a Box
Web traffic statistics or web stats as they are commonly referred to are extremely potent tools used to generate organic data about web site usage. They provide critical information about which web pages on your web site receive maximum traffic. They also generate statistics on the web pages that attract the least amount of site traffic. Site analysis solutions also tell you who is on your site how long they were on your site on which page they landed and from where and finally from which page they have exited from your web site. Some of the more sophisticated site analytics packages can identify which web browsers are being used by site visitors and which ones should be optimized for improved results. Since these analysis tools compile crucial data on the search engines your visitors are using to arrive on your site and the keywords and key phrases they are typing into search engine search boxes these tools can go a long way in implementing innovative marketing strategy for your web site or portal. Some can even check for dead links and send error messages.

About the writer:nbsp;nbsp;Live2Support Inc.
http://www.live2support.com
Email: newsletterlive2support.com

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2. 7 Surefire Secrets To Increase Your Web Site Traffic Starting
3. Tips For Promoting Your Home Business Web Site

What makes a company brand magnetic one that effortlessly
attracts customers revenue media attention and employees alike? A quick examination of the laws of nature will reveal the answers. Forces such as magnetism and gravity while seemingly subtle have a powerful and constant influence on our lives. They govern us without our awareness of their presence. Their “pull” is not overt and goes largely unnoticed yet they govern so much of what we do. They are natural vs. mechanical powerful vs. forceful and attractive vs. coercive.

Magnetism occurs when charged electrons align themselves in the same direction. As in nature magnetic companies and brands are ones that are aligned and “pulling” together toward a common goal. Once that alignment takes place the rest is easy. Target customers are no longer “targets” since they will gravitate towards your message. The emphasis slowly shifts from artificially capturing customers to naturally attracting them.

Magnetism then comes from a distilled and powerful sense of purpose. This purpose reverberates throughout the organization and intuitively guides the organization’s members to act and behave in ways that promote this vision. The cost of topdown internal messaging is greatly reduced. The process becomes more natural more fluid and instinctive.

So is this purpose the same as a mission statement or brand strategy?

Yes and no.

Most mission statements are written in boardrooms and sit nicely on the lobby wall. Purpose is something that comes from the heart and it needs to come from the heart of top management not the ad agency. Again this is about alignment and if top management is all about maximizing the bottom line it cannot create a magnetic company whose mission statement expounds the virtues of altruistic self sacrificing service.

It just won’t vibrate resonate and ultimately attract the desired customer. So it can also be said that magnetic companies are genuine in nature. Their values are consistent at all levels of the organization. Profit then becomes a natural byproduct of doing what the company believes in whether it’s delivering on price quality or service.

How does a company find its purpose? It’s already there waiting to be acknowledged and promoted. For example many business owners I deal with feel passionate about the quality of their products and services but also feel compelled and pressured to compete based on price. They are brainwashed by their sales force and outside influences to believe they can only compete by selling for less. Once they gain a true sense and understanding of their core purpose they become emboldened and that energy translates throughout the company energizing everyone. Soon “the talk” is about product quality and innovations new customers appear and old time consuming complaining incongruent ones begin to leave. The company the brand the image begin to align and “pull” in a quiet but powerful way.

An Optometrist came to me years ago desperate to create an image of quick service in order to combat the onehour vision centers that were devouring the market. When I asked him how long it took him to provide the same service his reply was “one week but I think I can get it down to three days.” A customer needing glasses in one hour won’t wait three days. So I designed a campaign with a headline that read “We Take Time.” It went on to extol the vital role of vision in our lives and why it’s important to wait to make sure an eyeglass prescription is done right by a professional.

The doctor felt I had completely missed his point but he trusted my judgment and ran the campaign. The phone began to ring and one lady said “I haven’t had my prescription filled because I was waiting to find someone who took more than one hour to ‘grind’ my glasses”. He has run the ad for over fifteen years and “taking the time” has now become his position in the market. His revenue share and bottom line all increased when he became comfortable and congruent with who he was and what he did best regardless of the market.

Transforming a company or brand from mediocre to magnetic requires refocusing on the passion that created it or now drives it and aligning everything around it. Rather than finding the right market the right market will find you.

A good example of a company that reinvented/repositioned itself is British Petroleum. BP recently launched a new look but more importantly a new focus one that reengineered the BP acronym to now stand for “Beyond Petroleum”. In fact I could not find one reference to the original name on its web site. In much the same way that KFC moved away from proclaiming itself “Kentucky Fried Chicken” BP moved away from the image of a profit driven European oil conglomerate to a globally involved environmentally friendly organization working to explore new energy sources vs. exploiting old ones.

How congruent is your company? Are your goals marketing name image and mission all aligned? Do they all communicate the same message? Are you easy to summarize and describe. To see just how “magnetic” your company is ask yourself the following questions…

*What are your core competencies? What does your company do well/best?

*Is that reflected in the name tag line logo and marketing materials?

*Which of these attributes best describes your company and it’s products quality price or service?

*Does your marketing match your attributes i.e. do you preach quality but sell based on best price?

*What do your customers most value about you?

*What do your employees value most about you?

*What does management hold as their top priority?

*Do all these match up? If not why?

Taking the time to align your company with its core competencies can greatly increase the momentum and effectiveness of any organization. The intuitive selfguiding nature of a highly congruent company makes it powerful and memorable. Apply some of these principles yourself. Rather than chasing indifferent people you will begin attracting perfect customers. After all it’s only natrual.

About the writer:  Phillip Davis is president and founder of Tungsten Branding company naming consultants located near Asheville NC. Phil and his team have assisted over 200 regional national and international corporations with business and product branding strategies. To view his company naming portfolio visit http://www.PureTungsten.com

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RSSReal Simple Syndication is the new technology on the block and is taking the Internet by storm as Internet marketers are hurrying to incorporate this new form of communication and technology into there existing online businesses to Maximize there exposure online with NEW and/or Existing customers.

I recently received a post on my Blog from a fellow that inspired me to write this article since I found the nature of the topic important to ALL who are serious about getting the most out of there RSS feed and this new technology.

I’m pretty sure you can guess what he ask from reading the headline of this article.

Well… I did some research on what he had asked of me and came up with…

“8 TOP Ways To Promote Your RSS/XML Feed For MAXIMUM Exposure

So with that said let’s dive into the first and MOST important step to Maximizing your RSS feed for the exposure it deserves.

Step 1. Build a dedicated webpage for your RSS feed.

This is probably the most important part of getting the most out of your RSS feed is by building your own dedicated webpage for your RSS feed subscription.

The KEY here is to give your potential readers many options to adding Your RSS feed.

The best way for me to illustrate this to you is by clicking on the link below that leads to my dedicated RSS feed subscription page so you can see first hand what you need to do to get yours started.

Click here:http://www.internetwondersezine.com/rss_feed.html

Did you notice all the different options I give?

That’s what you need to do.

Now for those of you who aren’t so web savvy don’t worry I have something for you that will autogenerate a RSS feed webpage for you within minutes if you already have a Blog or RSS feed.

The service I’m talking about is called FeedBurner.com http://www.feedburner.com and is a free service for you to sign up for.

Here’s what my webpage through FeedBurner.com looks like so you’ll have an idea of what yours will look like.

http://feeds.feedburner.com/TheInternetWondersBlog

Do you see all the options they give your potential readers to add your RSS feed to there RSS readers?

Once you’ve accomplished one of the two options above your all set to start promoting your RSS feed for MAXIMUM exposure.

Step 2. Add links to your RSS feed webpage on your website.

This is yet just another way to pull your visitors towards your RSS feed webpage by simply adding Text or Graphic links to your existing webpages.

Make sure you put them in Highly visible area’s where your visitors will see your links.

I would would put one at the top middle and bottom of your website.

This really depends on what kind of website you have so you’ll have to use your own dicression.

Here’s what I have done on my website to give you an example.

Click here: http://www.internetwondersezine.com

Step 3. Add this HTML tag to your RSS feed webpage.

Here’s something you can add to all your websites webpages that will get the attention of Search Engines spiders to come on over and check out your RSS feed further.

Simple add the following HTML tag to the of your document:

link rel=”alternate” type=”application/rssxml” title=”YOUR SITE TITLE RSS Feed” href=”URL TO RSS FILE”/

note: add this to the end after the forward slash /

Step 4. Some idea’s if you have your own newsletter.

If you have your own newsletter like I do here’s a couple ways to get your visitors to visit your RSS feed webpage.

Add a link on your “Thank You” page that leads to your RSS feed webpage. Whether its a Text or Graphic link.

The key here is to get your RSS feed link in front of your readers as much as possible to get them to add your RSS feed to there readers.

The next one is add a link inside your “Welcome” email that’s sent out to your New newsletter subscriber after they’ve subscribed.

This again will give you another chance of getting them to add your RSS feed to there readers.

Step 5. Put together a “Signature File”.

Here’s another couple great ways to get your RSS feed webpage more exposure every time you send out an email or post to any online forums is by simply putting together a “Signature File”.

Now every time you sent out an email to your list and/or business contact you can attached your “Signature File” at the end of every email you send.

The same goes for online forums every time you make a post or answer someone else’s your “Signature File” will be automatically attached.

Your “Signature File” doesn’t have to be a huge a few enticing lines will do fine with your RSS feed URL.

Step 6. Submit your RSS feed to RSS Directories and SE’s.

Another great way to give your RSS feed more exposure is by submitting it or them to RSS Directories and Search Engines.

I’ve listed a few resources for you below to get you started with.

• Feed Sharkhttp://feedshark.brainbliss.com

• PingOMatichttp://pingomatic.com

• RSS Top 55http://www.masternewmedia.org/rss/top55

Step 7. Write an article if you write articles.

This is a great way to get your RSS feed webpage in front of thousands of targeted readers absolutely FREE!

Simply write an article on a HOT topic within your niche and at the end of your article add an enticing attention grabbing “Resource Box” that points to your RSS feed webpage URL.

Step 8. SetUp a PPCPayPerClick campaign.

For the last step to getting your RSS feed webpage Maximum exposure is to setup a PPC campaign.

By doing this you will be able to send HIGHLY targeted traffic to your RSS feed webpage that are hungry for the information you have to offer.

The only downside to doing the PPC tactic is that it will cost you.

And this tactic solely depends on whether or not you chose to setup an RSS feed webpage of your own.

Now I’m sure there are many others ways out there that could draw in more visitors to your RSS feed but these ones I just outlined in this article are the Best ones in my mind and are the ones I use.

Well this concludes the “8 TOP Ways To Promote Your RSS/XML Feed For MAXIMUM Exposure” so the only thing I have left to say to you is… Get Started!

About the writer:  Looking for MORE Information or Webmaster Resources on RSS promotion? Look NO Further! Go shop Cory Threlfall’s TOP Rated CBmall that carries over 10000 of the Internets BEST ‘Information Products’ available Online. webmaster resource site

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Shortly after the dawning of the Google Adsense Age webmasters learned that their sites were effectively little gold mines or “virtual real estate” as one expert put it. The more cyberproperty you had the more virtual billboards you were able to put up also called Adsense blocks. And so if you made n dollars by owning one web page with an Adsense ad or any ad on it then it was reasonable to assume that you would make n x 10000 if you had 10000 pages with similar ads on it.

Similarly reason suggested that 1 million such pages would make you n x 1000000.

Webmasters were eager to rise to this Gold Rush challenge and so were those presentday providers of picks and shovels the software developers. Applications were developed which could produce thousands of web pages in less than an hour from a keyword list. All you had to do was a little research using Overture’s keyword tool or its many free derivatives 8211; the more sophisticated practitioner of this art would have added Wordtracker into the mix 8211; and you had your keyword list.

Add some adjectival superlatives such as “better” or “best” or “latest” before each keyword and you had an even bigger list. Then after each keyword add “in New York” or “in London” or even all the place names in the English speaking world there are over 30000 of them and you had a massive list. The software which was available at the time could and still can produce whole websites consisting of tens of thousands of pages from your own such bloated keyword handiwork. Each page of that site would be highly optimized for one keyword phrase so that you could more or less guarantee that your page would be in number one position on all the search engines simply because it was so specific. Such websites could be cranked out and uploaded to your server all in the same day. You could produce 50 such websites each with thousands of pages in a single month; all of them with Adsense blocks on each page.

The problem was they were all unreadable.

Pages that were manufactured at that speed could hardly rely on human dexterity in creating their content. So the software which produced them 8211; and it was ingenious software 8211; had to resort to other means. These largely fell into two groups: RSS feeds and what came to be called “scraped” content. The problem with RSS feeds was that lots of other people were using the same feed. The problem with scraped content was that it belonged to someone else. In both cases the hyperlink which was obligatory but which could be turned off in the case of the scraped content bled Pagerank away and in other ways compromised the integrity of your site. Both practices also had the habit of leaving footprints for the search engines to spot. Lawyers’ purses bulged a bit as well.

At about the same time people searching the Internet complained of seeing bland web pages with content that was either nonexistent meaningless or repetitive even heaven forbid duplicate. The search engines addressed this by punishing web sites that displayed those tendencies and so raised the informational quality of their listings for a while. This punishment consisted of altering their algorithms so that sites or pages which demonstrated such blandness were either pushed so far down the listings that they effectively could not be seen or delisted altogether banned.

Along came a flurry of remedies. You could pay ghostwriters at Elance or Rentacoder to produce the content for you according to a specified keyword density but even at 3 an hour it was expensive if you wanted to replace all those thousands of pages which had just been banned by Google. Then a huge mini industry of private label membership sites came along charging you a monthly fee to use its thousands of stock articles without any copyright questions being asked. But there were seldom the specific keyword phrases you wanted in those articles and you could never control the keyword density; also you just knew that lots of other people were using the same articles from the same membership sites.

Other software came along and inserted random text at the top and bottom of each article so that each page became unique in its own way. Still more software was produced which substituted common words in existing PLR articles from stock synonyms there was word going round that if a page was 28 percent more different than another page then you were okay. The problem was that if the page was read as a whole it made no sense at all. But this could still fool the search engines. Just.

The search engines were reported to have recruited thousands of student “editors” to manually weed out such aberrations from their indices. More emphasis was placed on nonreciprocal inbound links with the appropriate keywords in the anchor text or within ten words left or right of the anchor text and other “offpage” considerations. And so it went on. And on.

There were all sorts of “solutions” offered to those webmasters who had known the heady days of the bigfigure Google checks for doing very little and were willing to pay almost any price to return to them. Accordingly the software became more ambitious. In turn the search engines became more demanding and there were increasing signs that perfectly legitimate sites were being punished as well as the spam pages.

We seem to have reached a point where something has to give. The browsing public does deserve better than scraped content RSS feeds and the abundance of protoplagiarism that it still gets. The need is for content that makes sense and is readable by real people and also of value as well as ticking all the boxes of the search engine bots’ latest algorithm. Equally webmasters have a need for such content as well yet they also have an understandable need to be able to produce that content on demand to their increasingly informationhungry readers. To satisfy such demands it is unlikely that one piece of software alone will suffice. Instead it seems clear that a system of content delivery needs to exist which is actually sophisticated enough to produce content which is of value to all concerned.

About the writer:  Dorothy Thompson is the editor of The Writer’s Life www.thewriterslife.net one of Writer’s Digest Top 101 Websites for Writers and the author of the selfpromoting eBook “A Complete Guide to Promoting Selling Your SelfPublished eBook” available at http://www.thewriterslife.net/promoteebook.html.

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1. How much money do Exotic Dancers make? This is a bit of a loaded question as no two dancers will equal the same week after week. You first have to view the job of Exotic Dancing as a business and being selfemployed. You cant just show up and make a ton of money. You have to first buy makeup hair products costumes stilletos maybe a travelling bag a padlock and countless other small items before you can even consider yourself a dancer. However once you have all these things you can begin to ask what you should expect to earn. This will vary sometimes greatly from girl to girl. We would say on AVERAGE a girl would make between 150 to 175 a night. This takes into consideration the slower week nights mixed in with the usually busier weekends. Please note weve known girls who average less then 100 a night all the time and some girls who make no less then 400 a night no matter what. What you make will depend entirely on how focused you are your sales ability and to some degree the look you present. Some girlsareborn hustlers while others never seem to learn what its all about even with all the coaching in the world. The short answer would be you could make anywhere from 50 a night up to 2000 a night.Just realize theformer is closer to the norm then the latter especially when you are first starting out.

2. What am I expected to do as an Exotic Dancer? Exotic Dancers are ENTERTAINERS plain and simple. That is what you are expected to do. Depending on the club you work at this could entail dancing in a bikini topless or even nude. Part of that will depend on the club you choose and part will depend on local or state laws. Exotic dancers normally will perform on stage which may involve pole work. They may be required to work the floor by providing table or lap dances and they are almost always required to perform private dances a type of lap dance that is performed in a designated room such as a couch room VIP room or Champagne room. Some clubs also might expect you to help sell drinks for the clubs which they then usually compensate you for also. You are NOT required to perform any sexual or illegal acts during your time in the club as an Exotic Dancer. You are a performer not a prostitute.

3. How do I apply for a job at a Gentlemens Club? There are a couple ways to get started dancing at a club. One way is to stop at the club and ask if they have an Amateur Night. This is a relatively safe way to experience what a couple minutes in the life of an exotic dancer is all about. This will also give you an opportunity to see other Exotic Dancers at their job and what they do. If your local club doesnt offer an Amateur Night and its a smaller club you could ask the general manager a few questions about the club and see if they would let you try it out some time during the week preferably on a slower night. If this still doesnt work out for you you may have to travel a bit or make some phone calls to other clubs in the general area and see what they say about it. There isnt any resume you have to provide at least not at small to medium size clubs and the larger chain clubs will likely require more then a little experience to be considered for working there.

4. How do I give a lap dance? A lap dance is performed by dancing in front of the customer sensually and seductively. You want to trigger the customers senses through sight smell whispering/talking and light touching. Depending on the rulesof the club you may have to be clothed or possibly topless when you do lap dances if they allowed at all. It is something that is better learned through practice and experience rather then something that is described with words. If you go to a club get a lap dance from the busiest dancer there and you will begin to see what a good lap dance encompasses.

5. Where can I get dance clothes and shoes from? There are various places on the internet that offer shoes and costumes for exotic dancers.

6. Am I safe working as an Exotic Dancer? Depending on your definition of safe you likely arent going to be comfortable as a dancer if you have paranoid tendencies. Most clubs do employ security guards/bouncers that for the most part do their job. However you will be groped fondled fingers jabbed in bad places constantly bombarded with requests for your phone number customers sometimes lurking outside after work so they can talk to you. You create a fantasy for customers at work and there will be those customers who cant distinguish reality from fantasy. These will be the one you need to worry about. You will also be working in an environment and lifestye that also readily accepts alcohol and drug use. You must always be your own person and if those things are not something you would usually do dont do them just because it is happening in front of you at work. Being intoxicated is a great way of inviting bad events to come into your life.

7. Can I trust everyone that I will be working with? NO. The truth is you should never trust ANYBODY in this business as there will always be people looking to take advantage of your situation. If you are newother dancersmight steal from you. Bouncers and bartenders will hit on you and try and sleep with you. Customers will try and get away with more then they are allowed to. And the club itself will try and take more and more of your hard earned money away if you dont call them on it. Not everyone who works in this business is bad but there are the ones out there who look for every chance to take advantage of someone. The unfortunate thing is we never know who these people are until its too late. Thats why its safer to assume everyone will try and screw you if given the chance. Thats why you must be vigilant and not give anyone that chance.

San Diego Strippers is always hiring. Check us out at www.sandiegostrippers.vpweb.com or give us a call at 9165324494

About the writer:  San Diego Strippers offers gorgeous Adult Entertainers for all your party needs and for all occasions. Check us out at www.sandiegostrippers.vpweb.com or give us a call at 9165324494

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There is only one main source for making any income from a website and that is a constant stream of targeted traffic. These days almost anyone can build a website even an outstanding website but with no interested visitors it just sits there. As the saying goes it takes money to make money and that holds true with Internet marketing and website traffic.

There is hope however because it does not take a substantial investment to generate targeted traffic to your website.

Many of the high traffic websites online are employing multiple marketing tactics to generate traffic. Some invest a lot of money in advertising campaigns and other costly marketing methods. They are spending large sums of money to make even bigger money. Great for them but what about the rest of us who need low cost website traffic?

Some of the top low cost website traffic tactics also produce some of the most targeted prospects to your website so at the risk of throwing another cliche’ at you. It’s not the quantity but the quality of the traffic that matters most.

Exchanging links with other related websites is one of the oldest and proven traffic generating methods online. However this method should be more than just creating a link page with tons of other websites plastered on it.

A good quality link exchange should be more than that. Perhaps a section of your website touches on a subject but is not your main niche you could then link to another website for more indepth information in return for them doing the same. This also provides added value for your visitors.

A key qualification in exchanging links with other websites is having similar content. They should share a general subject so that there is continuity in the information provided and helps target your traffic.

Link exchanges will also help raise your page rank and increase search engine listings. Search engines will rank sites higher in their listings that have quality inbound links from other related highranking sites. Its no secret that ranking high in search engines is the most effective way to generate low cost website traffic.

Traffic exchanges are another great low cost yet highly targeted traffic generating method. In fact you can join most any traffic exchange for free. You submit your website to the traffic exchange and earn credits to get your website shown while you view other websites. You can bypass most of the drudgery of clicking by upgrading your account or buying credits.

Some may discount traffic exchanges as a waste of time or money but if used effectively it can drive highly targeted traffic to your website. Usually a short effective splash page or lead capture page are much more effective that just placing your sites main page into a traffic exchange. Remember the surfers are doing this to earn credits not necessarily to look at your site so you must command attention with a good page to get the click to your site.

Traffic exchanges are also a great way to learn different marketing techniques. Keep en eye out for the pages that grab your attention and study them to learn how to create more effective lead capture or splash pages.

Article writing and submission is probably the most effective low cost website traffic generating method. There are thousands of websites that provides free space for articles to be submitted. If you are uncomfortable writing articles there are many freelance writers who are willing to do it for you for a small charge but to save money it is wise to learn how to write your own articles.

Your article topics should be focused on the theme of your website or about solving a problem that can be provided by visiting your website. Be careful not to blatantly plug your website or product in the article. Provide good tips and information on the topic showing off your expertise on the subject.

Including a resource box at the end of your article is how to get the targeted traffic to your site. You already proved your expertise on the subject in the article body and if the reader got to this point now its time to get that click. Provide a short informative sentence about yourself or your website while enticing them to learn more about the subject by clicking the link in the resource box.

Submitting your articles to as many websites as possible has two major benefits both providing low cost website traffic: Your article can be picked up off the article directory sites and used on other sites and passed around online. This gets you the advantages of inbound links described earlier and even more chances of targeted traffic after those website visitors read your articles.

Participating in online Forums only requires some of your time and nothing else. As you share your knowledge and proficiency in the subject of the forum with others online your reputation as an expert will grow. As you build your reputation in these online communities so does the reputation of your website.

Be careful not to spam any forums with outright ads for your website and follow the forums rules about posting links. Most forums will only allow links in your signature similar to an articles resource box. Most forums will always welcome new members as long as you don’t just blast on the scene with both guns blazing throwing links all over the place just promoting your website. You will have much better results by keeping it low key and adding valuable input when you feel others will benefit by your contribution.

As you can see there are multiple ways of generating low cost website traffic. Start out with what you can afford and use your profits to invest in some of the more expensive methods when you are generating a positive income.

About the writer:nbsp;nbsp;Jeff Houdyschell and http://www.eSmartJob.comprovides proven income opportunities information and resources for the best work at home jobs. Visit the workat home software and tools section of his website for additional low cost traffic generating resources.

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