Smart advertising |e-commerce

Archive for the ‘Advertising’ Category

Attract Customers To Your Web Site

1. Provide your visitors with free content. Your
   content will be more attractive to your visitors if
   it’s uptodate or original. You could also offer
   people the option to reprint the content in their
   ezine or web site.

2. Offer a free online directory. The directory
   could be full of interesting ebooks ezines web
   sites etc. If people find your directory to be a
   valuable resource they will visit it over and over.

3. Give your visitors a free ebook. You could
   also include your own ad in the ebook and allow
   other people to give it away. If you don’t want to
   take the time to write one you could ask other
   writers permission to use their articles.

4. Hold free online classes or seminars. They
   could be held in your web site’s chat room. The
   idea of “live” information will definitely entice
   people to visit your web site. You will become
   known as an expert on the topic.

5. Give visitors a free entry into your contest or
   sweepstakes. The prizes should be something of
   interest or value to your visitors. Most people
   who enter will continually revisit your web site to
   get the results.

6. Let visitors download free software. It could
   be freeware shareware demos etc. You could
   even turn part of your site into a free software
   directory. If you created the software include
   your ad inside and let other people give it away.

7. Offer free online services or utilities from your
   web site. They could be search engine submitting
   copy writing proofreading etc. The service or
   utility should be helpful to your target audience.

8. Give free consulting to people who visit your
   web site. You could offer your knowledge via
   email or by telephone. People will consider this
   a huge value because consulting fees can be very
   expensive.

9. Give your visitors a free membership to your
   online club. People want to belong to something
   why not your online club. You could also give
   away a free ezine for club members only.

10. Give people a free subscription to your ezine.
    Almost everyone is publishing a ezine nowadays
    so it’s important to give something extra with the
    free subscription. You could offer a free gift or
    advertising when people subscribe.

About the writer:  Ed Dunham owner of Computer House Sales and Emerald Web Hosting. Business started in February of 1998.

Beat The Credit Crunch Online

Its a common misconception that if you have a business you need a website. You don’t. If you have a business you need a website that is getting regular hits and converting those into sales or enquiries. I regularly come across websites that have had a lot of time spent on them aesthetically but are ghost towns as far as hits are concerned. Businesses seem to be of the mindset that all they need to do is put their business online and the hits they will come. This is not the case. If you are adding a site to the internet you’re one amongst many. SEO is needed to raise your sites head above water. It would be strange for a business to spend a lot of money on the interiors of a shop only to neglect factors such as its location and marketing.

When I explain SEO to people i’m met with the same response which is so my site will show up when I type in my business name. Its important to get found for your name of course but just think of the wide range of things people search for. I’ve found that apart from the top end of the competition level there are usually geographical keywords that you can stand a chance of being optimised for. The fact that the general public don’t understand what SEO is and how it works is where the opportunity lies. A website without search engine optimisation can be a drain on finances whereas an optimised site can pull in customers from far and wide.

So how do you go about it? What an SEO company does is not a mystery its just a process. A process with a lot of elements to it but a process nonetheless. Here are the main points you will need to address. 1 Ensure you research keywords that do not have too much competition. Use Yahoo site explorer to count the number of pages and links your competitor has and then count your own.

1. Place your keywords in your page titles and description tags as well as your pages content.

2. Get some links pointing to your site that contain your anchor text. About 10 a month should do it.

3. Register your site with Google webmaster tools. Then you will be informed of any problens Google has with your site.

Then watch your rankings grow and add more links.

About the writer:  Calum Macleod is an seo consultant for Glasgow web design and seo company 360 innovate

Corporate Packaging And Awards Provide For Marketing Opportunities

No matter the industry packaging choices for the products we send out into the world every day as well as uniquely customized awards and gifts are often overlooked but effective promotional advertising. Boxes and plastic bags with the name of your company or a customized logo design can bring name recognition to your company and Promo Logo Mugs can help. Indeed packaging is a once untapped resource in the marketing game that more and more companies are using to spread the word about their goods and services. Likewise unique sandstone and sand carved awards make for great promotional marketing as well as a wonderful tool with which to reach out to those around you while keeping your name or brand firmly in the mind of all that see them.

Promo Logo MugsPrimarily known for its sport bottles glass travel and coffee mugs glasses and more Promo Logo Mugs is introducing more and more companies to the importance of packaging and package design. Personalized four color process plastic bags make a great promotional tool for restaurants and nearly any other retail business you might imagine. Plastic bags are available in two sizes 7?x11? and 9?x13? and can bring your company?s brand to the attention of potential clients in a colorful and affordable way. Custom boxes provide another great tool with which to transport your products. Customized boxes from Promo Log Mugs are available in a variety of shapes and sizes making them perfect for boxing products across the board.

From river rock to flower pots to sand carved champagne and wine bottles and beyond Promo Logo Mugs offers a wonderful array of awards and gifts adorned with the name of award winners as well as your company?s name or custom logo design. Each of these items serves as a unique and stylish alternative to typical trophies and would look great on any mantle or other place of prominence.

In terms of marketing the name of the game is getting your name in front of as many people as possible. That said it makes perfect sense to do so in as many avenues as possible. Discover the many ways Promo Logo Mugs can promote your wares in tried and true ways that the savviest of businesses have long benefited from. Discover the benefits of name recognition for yourself via this creative and fun approach.

About the writer:  As owner of Promo Logo Mugs Tom Bogle knows the industry of promotional items and promotional marketing for all types of businesses.