My smart adv

Archive for the ‘Advertising’ Category

Home Internet Business Marketing: Free Targeted Traffic Solutions

It is discouraging to read forum posts from new home internet business owners who have purchased a large volume of guaranteed visitors only to be left very disappointed and feeling that they have just thrown good money down the drain because they received no signups and no sales. Guaranteed visitors are not necessarily targeted visitors and it is important to learn how to drive targeted visitors to your website.

The first thing a new home internet business owner is tempted to do is purchase traffic without understanding the difference between targeted visitors and guaranteed visitors. You need to market your business in order to attract visitors to your site who are looking for what your home internet business has to offer and the process of building targeted ongoing traffic is a marketing process that takes time.

The secret to generating targeted website traffic on an ongoing basis is by naturally building backlinks also known as incoming links or inbound links to your website. Please note I said building backlinks not buying backlinks. Buying traffic is not going to add any oneway backlinks to your website and buying backlinks is certainly frowned upon by Google.

Once you start counting backlinks to your website instead of dollars and only use targeted traffic solutions that naturally increase your backlinks then you will have truly understood what home internet business marketing is all about.

Purchasing so called guaranteed visitors is a onceoff shortlived home internet business marketing method which you will never benefit again from. You will benefit far more by using targeted traffic solutions that will continue to attract visitors to your website well into the future. You are building a home internet business and there is no limit to the building process.

Building takes time perseverance persistence and dedication. You cant cut corners and expect to build your home internet business online in a week or month and generate massive targeted traffic and create online income in a short space of time.

The exciting part about home internet business marketing is that the most highly effective methods can be totally free if you are prepared to put in the daily consistent work. Remember that if you were building a brick and mortar business you would also have to work consistently on a daily basis.

Ideally you need to start driving targeted traffic to your home internet business from different sources. By that I mean different search engines ezines blogs web directories forums and other websites.

You can do all this to market your home internet business with these free targeted traffic solutions:

The most important and first thing you need to do is to own your own domain name so that you can optimize your website for your chosen keywords. If you are already promoting a number of affiliate links you could add them all to one website even have a separate web page for each affiliate opportunity and optimize each web page with different keywords.

With your own domain will enable you to continually build backlinks and add fresh content to your website and these actions will see your website appear in the organic search engine results. In other words your website will receive free targeted traffic.

Once you own your own domain the next step before you even start thinking about targeted traffic solutions is to learn html so that you can optimize your website with your chosen keywords. Search engine optimization is not difficult it just takes some time and concentration and it is something you are going to be continually working on to keep up with your competitors.

Then start writing and submitting articles based on the theme of your website with your keywords hyperlinked to your website in the authors resource box. The home internet business marketing method of article marketing builds oneway backlinks to your website which are crucial in order for your website to gain good positions in the search engine results. Try and write and distribute at least two articles a week.

Articles travel far and wide over the internet and your articles could end up in ezines that are distributed to hundreds of subscribers. All it takes is for an ezine editor to choose your article from one of the directories you have submitted to and include it in their weekly ezine to their entire optin list. Other websites may also select your article to publish on their website or blog to add content.

By consistently submitting articles you will start to become recognized as an expert in your field you could be invited to become a guest author on one of the authority sites which will also attract targeted website traffic. Not that the authority sites endorse your website but the sheer fact that you are featured will add credibility.

The beauty of article marketing is that is can be totally free if you have the time or you could use the services of a ghost writer to write unique articles for you and pay for an article submission service. I would recommend that you write your own articles and submit unique copies change the original by at least 50 and target different keywords with each copy of them yourself to high PR article directories so that you can ensure that your authors resource box correctly reflects your targeted keywords.

When you personally join each Article Directory that you submit to you are given the opportunity to complete your profile where you can hyperlink your keywords to your website and build more backlinks.

Forums also offer you the opportunity to create a signature under the Profile section and here too is the opportunity to hyperlink your keywords to your website to build backlinks.

It pays to submit your website details to quality SEO friendly web directories as this is not only another way of building backlinks but another way that targeted visitors can find your website.

These free targeted traffic solutions although highly effective take time to take effect. But you are using internet marketing methods that will build streams of targeted visitors for months if not years to come.

Concentrate on consistently building backlinks to your home internet business and you will automatically start generating targeted website traffic.

About the writer:  Cynthia Minnaar is the owner of www.cynshomebiz.com the home internet business marketing site for online home based business startup ideas income opportunities and internet income training. You can start your own home internet business with your own domain name and launch 6 automated streams of residual income today. You may publish my article if you include the bio.

Ten Ways To Build Client Trust In Your Business

These days with millions of ads and marketing messages hitting us from every direction the most important key to building your marketing strategy is trust.

Does your marketing net you as much as you’d like? Do your ads help you generate lucrative prospects weekly and monthly? Are you able to convert leads into paying clients with your marketing?

If the answer is no then maybe you aren’t expressing your trustworthiness enough. No one in the world will every buy anything from you if they don’t trust that your products and services will do what you say they will do.

Do the words and images you use in your marketing help establish the trust necessary to convince prospects to believe in and buy from you? If not then you’ll benefit from the following strategies geared toward converting prospects to clients.

1. PROVIDE EXAMPLES OF YOUR CLIAMS
Rather than making impersonal and dramatic claims of what your products or services do use examples. Examples are far more believable. A case study is an ideal way to explain exactly what you did for someone and the difference it made in their life or their business.

2. GIVE THINGS AWAY FREE
Giving things away free is a great way to build trust. You can give anything like a keychain your grandma’s prized apple pie recipe an ebook or article. Giving something to people regardless of the cost makes them more likely to trust you and even to return the favor by buying something from you.

3. PUT OUT ARTICLES INSTEAD OF ADVERTISEMENTS
Being inundated with advertisements 24/7 has instilled in us a deep distrust of ads. We tend to believe instead what we read in published articles. Rather than putting out countless ads your time would be better spent writing articles. This establishes you as an expert who is willing to help rather than a company trying to get people’s credit card information for the sole purpose of making money.

4. TESTIMONIALS TESTIMONIALS TESTIMONIALS
Convince your target that you’re worth what you say by showing them what past clients have said about you. These are called testimonials and if you aren’t using them you’re missing a key ingredient in your marketing and advertising. They’re not hard to get. Just contact some past clients ask what they thought of your product or service what they liked about it and how it was helpful. Then edit their comments ask for their permission to use their edited words and use this material in your marketing and ad campaigns.

5. SPEAK DIRECTLY TO YOUR TARGET MARKET
In this industrialeconomic empire that we call America with skyscrapers and big multibillion dollar companies all around us it’s easy to lose sight of the fact that we’re all human. So a common misperception is that in order to sound credible your marketing should be cold and impersonal. Instead of trying to act stuffy and distant you should do the exact opposite. People do business with people not steel buildings and dry corporate entities. Show photos of yourself and your staff talk directly to your target market explain in human terms why they should trust you be passionate and have a bit of personality.

6. GET AS MANY REFERRALS AS POSSIBLE
What is the first thing you do when you need an accountant plumber doctor lawyer or web design company? You ask a friend for a referral don’t you? Why? Because you trust the recommendations of friends family and people you know. For your own business instead of waiting for the occasional referral implement a system to generate referrals. Use the “I’ll wash your back if you wash mine” approach. It usually works as long as you partner with companies you know provide good products or services.

7. EXCHANGE ENDORSEMENTS
This is a proven strategy for doubling your marketing reach without paying a penny. Simply team up with a local business you trust and that also targets your market. Ask the company if it’s OK if you use an endorsement of your company’s products and services. In exchange you do the same for them. While a personal referral is ideal a company endorsement also adds a lot of weight to your claims.

8. KEEP IN CLOSE CONTACT WITH HOT LEADS
Clients or potential clients who you see and talk to daily or weekly or even monthly are usually the ones you trust the most and who trust you the most. You’ve developed a rapport with each other and during this process you’ve established one thing that’s crucial for your business and you’ve established trust. Communicating with them regularly is a good way to continue to develop and even build on this trust.

9. REDUCE YOUR TARGET MARKET’S RISK WHEN BUYING FROM YOU
What’s your biggest concern when purchasing a product or service? Most people are worried that the product or service will not perform the way they hope. How can you prove to people that the claims you make in your marketing are true? Provide a guarantee. Also outline clearly and carefully the value you provide and state your commitment to making sure that your product or service will not only reach but exceed their expectations.

10. MAKE CONTACTING YOU EASIER
Don’t leave it up to your clients to try to figure out how to get in touch with you. Show them how by making it easy as 123 for them. Put your website phone number and email address at the top of your website or marketing materials. Include a call to action which most people forget. This means tell them to call write or visit your website. Don’t leave it up to them because more often than not they will not make the first move.

In summary the best way to convert your target market into leads and leads into clients is to build trust. These ten marketing strategies help form the foundation of the trust you’ll need to convince people that you aren’t just out for their credit card numbers but that you truly and sincerely want to help their business.

Beware. If this is not truly your attitude that you really want to help people with the product or service you provide then you may just want to skip marketing and go straight to filing for Chapter 11 now. Why? Because although it’s true that there’s a sucker born every minute sooner or later people are going to get hip to your song and dance and word will spread to stay away from you. In that case all the marketing and advertising secrets in the world won’t help you.

About the writer:  Richard Cagney heads the SEO/SEM division of the affordable custom website design firm All Access Unlimited http://www.allaccessunlimited.com in Stamford Connecticut. AAU provides high conversion marketing to companies aiming to expand and grow in the American and world markets.

What Is Adsense And How Do You Make The Most Of It?

What is Adsesne
and
How Do I Make the Most of It?

What Is It?

It is a program in which website owners can use programs within Google and Yahoo to enable text video ads and banners on their sites.

Google or Yahoo receive revenue by impression basis pay per clicks or cost per action based services.

Adsesne is a good advertising platform for smaller sites with relatively little resources for sales programs but should not be overlooked by others.

How Does Adsense Work?

The webmaster inserts Java Script code into a web page. This is used to place ads onto the page.

When a page with an Adsense tag is visited Java Script creates an iframe and sets its src attribute to the pages URL.

For advertisements that are contextual in manners Google servers use a cache of the page. Then they determine a set of high value keywords. If these keywords have already been cached the advertisement that is used for the keywords is based upon the Adwords bidding system.

For site targeted ad sites the advertiser chooses which pages or pages to display advertisements on. They pay per impression or per what the advertisers choose to pay.

For search ads they are added to the list of results after a user searches the site within the search box. Revenue made is shared between Google and the website owner. The advertisement must be clicked on

Mobile Content is a way for the publisher to generate earnings from their mobile WebPages using targeted Google ads. Google matches ads to the content of your mobile website.

However this was just recently posted several places and should be read in its entirety:

XHTML Compatibility
HTML code for the AdSense search box does not validate as XHTML and does not follow modern principles of website design:
nonstandard closing tags such as and
the boolean minimized attribute checked rather than checked=”checked”
presentational attributes other than id class or style such as bgcolor and align
a table structure used for purely presentational nontabular purposes
the font tag
There has been found a way around this by creating a normal html site containing only the Absense ads units and then importing then into the xhtml document with an object tag.

For referrals Google will add money to an advertisers account when a visitor downloads a referred service or product.

According to the Google Adsense Articles found at: http://google.com/adsense
You should follow the steps bellow to generate more revenue:

Visit the AdSense Setup tab and choosing Referrals as the product.

Tips for successful referrals for nonGoogle products:

Choose subcategories for better targeting. When using nonGoogle referrals you can more narrowly control the ads that display on your site by selecting subcategories. For example if you have a website about car loans simply select the subcategory “Auto Financing” to receive ads related to that topic. Selecting subcategories improves your ad targeting and can also increase your referrals earnings.
Designate backup ads for your ad slots. Even if you know which ad you’d like to display on your site it’s always best to have other ads to display if that specific ad becomes unavailable. By adding categories or keywords to your ad shopping cart you can be sure that relevant ads will always show on your site though Google will always display your specific ad choice when available.
Try displaying only imagebased ads. With our revamped referral units you can opt to show only image ads. For some publishers image ads match the look and feel of their sites better than text ads. Choosing to show just imagebased ads does limit your available ad inventory but you may prefer its aesthetic appeal on your pages.

Reporting

New to Google Adsenses is a report to track the link urls separately from other Adsense for content units. These statistics show click throughs and per link CTR.

To view these report go the the Reports Tab.
Select Adsense for Content
Choose URLs
The Combined Report will look like what you have been use to seeing is you already use Adsesne as far as content reports.
Choose Add Reports of Link Units for more clarity into reports.

Google is not the only one with Adsense. Yahoo also does.

Here is their advertisement and internet address:

Make Money Online with Yahoo! Publisher Network
Join the Content Match beta to make money with contextual advertising from Yahoo! … Increase your revenue by monetizing the content of your web site. …
publisher.yahoo.com/sell/ContentMatch.php?loc=USYPN0005 9k

Development

Development begins with content that is of value thus attracting Adsense ads which in turn payout the most when clicked upon.

Using traffic techniques that generate many different responses that are not just limited to advertising online is all part of development.

Remember to use sponsored links and advertisement phrases on the website to encourage the visitor to click on the advertisements.

To Maximize Your Profits

Always begin by:

Writing proficiently

Keep on topic

Show Your Knowledge on the subject

In positioning the ad:

When users are focusing on a particular article they are reading it is better to place the ad at the bottom of the page.

You must think about the content and how the reader will react to a particular page. In some instances an advertisement above the fold is better and in turn receives more hits. These are those that are near rich context and navigational aids.

Keep in mind that dark orange overall gives the strongest performance while light yellow gives the weakest performance. You need to blend your colors though with the background of your article or blog with the ad. Use bold borders around the advertisement.

Take your advertisement and customize it to resemble your website. This brings a flow between your ads and your website.

Many top marketers have found that the large rectangle format for ads get more clicks.
Last but certainly not least put your keywords in your title of your blog.

Author:
Sandi Baker
http://letsusgetitdone.info

About the writer:nbsp;nbsp;As the President and Founder of Let Us Get It Done I am also the website designer. I have over 19 years in the marketing business. I also serve on the Board of Directors for a Non Profit Company that is dedicated to providing technology to the visually impaired.
I have a Degree in Business Management and Administration and well as an SEC License.