Advertising – How To Succeed 2
March 24th, 2010 | Author: admin
Advertising – How To Succeed 2
History
In the ruins of ancient Pompeii and Arabia messages have been found with an emphasis on commercial and political aspects and themes.The Egyptians used a thick paperlike material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising such as requesting information relating to lost individuals and items and was common in Ancient Rome and Greece. Another form of ancient commercial advertising include the paintings on walls or even rock depicting various scenes which are evident even to this day in many parts of Asia Africa and South America. Indian rock art which dates back to 4000 BC may well form the basis for this tradition of painting on walls and rocks.
With the development of the methods used in printing particularly evident in the 15th and 16th century the sphere of advertising expanded to include handbills. In England during the early to mid17th century various forms of advertising began to appear incorporated within weekly newspapers. With advances in printing techniques books and newspapers had become much more affordable to the wider public. As a result this early form of advertising using a printed medium was used extensively to promote items such as other books and newspapers. Also with disease ravaging much of Europe the promotion of medicines was increasingly sought after.
However the existence of misleading advertisements which had come to be known as “quack” advertisements was becoming an increasing problem. Consequently this brought about the introduction of regulation in terms of advertising content.
With the growth of Western economies during the 19th century this gave a new impetus for the growth of advertising. In the United States for example this led to the introduction and success of mailorder advertising.
The French newspaper La Presse in 1836 was the first to incorporate the concept of prepaid advertising. This additional form of revenue allowed it to lower its price which resulted in increased readership and higher profits. This led to the widespread adoption by all its competitors.
In Boston around 1840 Volney Palmer was the first to introduce what would later come to be known as the advertising agency. During this period the French news agency Havas increased the services offered by including for the first time in France advertising brokerage. In the beginning such agencies acted purely as brokers for advertising space in newspapers. However all this changed in 1869 when N.W.Ayer amp; Son opened the first fullservice agency in Philadelphia which took responsibility for all advertising content in respect of its customers.
In the early 1900s advertising was one of the few career choices for women who wanted to progress in business. Since most of the household purchases were in the hands of women it was quickly realised by advertisers and agencies alike the value offered by women in respect of their insight in relation to the creative process involved in advertising. In fact the first American advertisement to employ a theme incorporating sexual appeal was created by a woman for a soap product with copy that extolled the message: “The skin you love to touch
Peter Radford writes Articles with Websites on a wide range of subjects. Advertising Articles cover Background History Types Alternative Forms Todays Methods Effects Regulation Trends. Website has many more.
View his Website at: advertisinghowtosucceed.com
View his Blog at: advertisinghowtosucceed.blogspot.com
About the writer: The article is contributed by a professional content writer having experiences of working in different industries. For further information on interactive business directory and free online auctions please visit at http://www.eway.tv
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