Smart advertising |e-commerce

Archive for March, 2011

Promotional Apparel As Roaming Billboards

OLD METHOD CONVENTIONAL BILLBOARDS

The ordinary conventional billboards are stationary and would only provide you on average 3 seconds of exposure time. That short period to get your message across coupled with limited control to targeted exposure makes the conventional billboards a rather inefficient form of advertising. A better solution is to allow your billboard to roam freely. And one of the best way to achieve this is through personalized tee shirts and apparels.

THE ROAMING BILLBOARDS CONCEPT

Roaming billboards which utilizes trucks vans and other motor vehicles to advertise your brand provide longer exposure time sometimes reaching to more than a minute compared to the stationary ones. And unlike the conventional billboards the roaming billboards can be directed to places with high level of traffic giving you access to wider demographic and psychographic. But with custom shirts you take the roaming billboard advertising to a higher level. Unlike motor vehicles people are not limited by wide streets and highways thus the reach of your advertising is far greater with promotional apparels. And by distributing your custom printed apparels to your specific target market you have effectively accomplished a targeted advertising campaign since the people who will spend time with your “roaming billboards” will most likely be part of the segment you are targeting. Another benefit of custom shirts is that it has a similar effect to that of a “wordofmouth” advertising. One can argue that wordofmouth is the most efficient form of advertising since the channel used are experts or trusted people thus your message will not just be heard they will be most likely accepted. And with personalized apparels you achieve the same result as your target market sees your brand or logo being worn and displayed by people they trust and respect.

MAKE THE CHOICE TODAY

Given all these benefits there is no reason not to consider promotional shirts and apparels in your advertising campaign. And with our wide selection of apparels there is always a design that will suit your logo and branding. Choose and personalize your promotional tee shirts and apparels today!

About the writer:  Remy is a Promotional Adviser specializing on Custom Wholesale Tshirts Customized Apparel and Custom Embroidered Apparel

3 Tips On How To Use Free Classifieds To Advertise Your Product Effectively

You can never have too many ways to promote your product or products online. One way that can be very effective when done correctly is through free classifieds. This article talks about the top three tips on how you can utilize the power and reach of free classifieds to advertise your products more effectively.

Write a very good descriptive and enticing title or headline. Your headline is very crucial because this is the very first thing that customers will see in your listings. Customers form an impression of your ad through your headline so you may want to be sure that it is free from spelling errors. They need to understand what they are going to be reading about if they decide to click on your ad itself. The key here is to tell the customer whats in it for him.

Ad headlines on online free classifieds and even paid ones are usually limited to 25 to 30 words so you want to make the most out of it. The goal here is to be as descriptive with fewer words as possible. Start your ad with the name of the item you are selling. When applicable include the brand make material condition whether the item is used or new or any specific feature of the item. You may also want to put in the price to prequalify customers and weed out unnecessary inquiries. An example of a wellformed headline looks like this: VOLVO V70 2.5 T Kinetic in great condition

Look at some of the most effective ads and analyze what makes them so. This will give you ideas how to write your ad better as you are looking at ads through the customers eyes. You need to identify what makes the ad tick and what makes it stink. Is it the way the description is worded? Is it the product photo? Or the lack of it?

It is very crucial that you make extra effort to learn how to write effective ads before publishing them on free classifieds so that you wont be wasting your time. Online free classifieds should not be taken lightly. They can be as powerful and effective as the paid ones. It is much easier to reach potential customers through online classified ads because you already have a warm market. Only those people who are looking for a product to buy or a service to use will browse a classified ads site. You may not want to miss the opportunity of capturing them while theyre there.

About the writer:  Arlene Cuares is a web writer and has written articles on a wide variety of topics. This article is written in behalf of Free Classifieds.

Classified Ads – Make Them Work For You

Classified ads are still a very popular and powerful form of smallbusiness advertising. Many people browse through them daily to see if anything catches their eye. They are a lowcost simple and effective way of reaching a large target audience. If you are going to use this form of advertising though you must make every word count.

Your headline must grab the reader’s attention at once. Often it can be in the form of a question such as: Would you like to earn 70K a year working parttime from home? An effective type of question is something like this: Who else wants to become financially independent and quit their job? Strangely enough a negative headline can be very effective: Don’t sign up to Network Marketing! Read our free report first!

Whatever you do involve the reader. They don’t want to know about what you are doing they want you to tell them what they can do.

Secondly you should make your product or service sound as useful or interesting as you possibly can in the small space available. But you should take care never to say anything that is either not true or exaggerated. It is important to retain your credibility if the reader is to become your customer in the future.

Words like “free” are excellent for grabbing the attention and if you are making some kind of free offer you will be more likely to get readers following up your ad. Highlighted or capitalized words are effective but only if used sparingly. Too many of them will more likely put the reader off. It must also be remembered that many platforms for classified ads prohibit the overuse of capitals and exclamation marks.

Use a spell checker but remember that spell checkers do not pick up all mistakes so check it carefully yourself as well. A badly spelled ad makes you look sloppy and inefficient which is certainly not what you are trying to convey.

Finally make sure that your ad communicates with the reader and makes it clear what benefits they can gain from taking up your ad. Also make it easy for them to contact you or to access your products and services. If you follow these steps then your ad will have done its job.

About the writer:  Robert Paterson writes on a variety of topics including smallbusiness and internet advertising. To find out more about effective advertising click on this link Advertising Tips at http://pheadvertisingtips.blogspot.com/