Archive for May, 2010
Give Your Website That Flypaper Stickiness To Keep Your Wallet
May 31st, 2010 | Author: admin
Give Your Website That Flypaper Stickiness To Keep Your Wallet Full!
The best way to funnel people into buying your products or services on your website is to create a place they love to hang out at.
Become the most informative website online surrounding your product or service offering. If you sell vanilla beans then be the portal online to find everything and anything about vanilla beans. If you are a podcast expert have a website full of all the tidbits you will ever need to know about online recording from the newest mp3 players to tutorial articles on how to speak clearly while recording your podcast.
Providing your visitors with valuable free and uptodate information will keep them coming back for more. This may include articles or an informational newsletter sent to them on a regular basis. Don’t forget to entice visitors to signup for your newsletter by offering them a free download or free gift.
Why not hold free teleclasses or seminars surrounding your niche business? Offer these for download at your website on a weekly business to entice visitors to come back to visit you.
If you sell movies why not hold a weekly contest and giveaway a free DVD? Post the winners on the website weekly and you will be sure to see people coming back to check out if they have won or not.
Offer a free service at your website for example if you are a webdesigner offer a website critique search engine submiting service or why not a link popularity check?
Important Tip: Never ever feel you are giving away too much.
People love this on the internet they love freebies and tons of info! The secret prize to you in offering all this freebie informational content is that it creates a stickiness for visitors to stay at your website and look around.
Your website will be one people bookmark and come back to for more info. They will learn to recognize your website as a familiar one which inturn creates a trust with your potential customers and you. Trust is the secret to selling online. Once you have that with a visitor to your website your wallet will be so thick you won’t be able to sit down!
Keeping visitors at your website a longer period of time is the secret to persuading them to buy your product or service. Its all about your visitors establishing trust with you which develops over time in everyone.
Trust = Buy so give your visitors some useful reasons to stick around and get to know you before they invest in your product or service.
The easiest way to keep visitors around is by providing them with unique content they can’t find elsewhere on the net. Think out of the box for niche content for your target market and provide it to them. Articles or directories of information are a great way to get your visitors to hang around and read for hours.
Use headlines and bullets to entice visitors curiosity to scroll further down your page and explore your website deeper.
Here’s a handy secret I use to achieve this: Put an image at the end of the top fold of your webpage so you can just see the top of the image but not the whole image. Top fold of your webpage is the area of screen first visible to a visitor before they scroll down the page. Putting an image in this position of your webpage entices a visitor to scroll down since they want to see the whole image instead of just part of it.
Offer reasons for your visitor to bookmark your page provide a handy “Bookmark our page” link to come back and visit you regularly.
1. Hold a contest and post winners at your website weekly.
2. Hold a weekly sale
3. Add a small utility or program to your website that benefits your users that they may use regularly. Ideas that come to mind are a mortgage calculator a backlink checker etc.
4. Send out a weekly newsletter with a link to your website in it.
5. Have a blog or podcast on your website with interesting new content regularly.
Get into the minds of your visitors and ask yourself “What would make me hang around here longer?” Incorporate these ideas into your webpage and success will be at your fingertips waiting for you to cash in.
About the writer: Tawnya Sutherland Founder of http://www.VAnetworking.com the largest online portal for everything to do with virtual assistance dedicated to helping small business owners and entrepreneurs. A Certified Internet Marketing Specialist helping turn her clients clicks into cash. http://www.mediamage.com
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Exposed: The Un-tapped Goldmine Of The Non-English Speaking Market
May 29th, 2010 | Author: admin
Exposed: The Un-tapped Goldmine Of The Non-English Speaking Market
Everyone knows that English is the accepted International language throughout the world. But do you really know how much of the world’s population can understand the English language? The answer is only 40. So what does this mean for the internet marketer or the home based business owner? Basically it means that you are losing a whopping 60 of your audience.
Everyone who has an Internet home based business is delivering their message in English. Web pages are written in English. Sales copies ebooks and special reports instruction manuals for scripts software programs you name it. They are all written in English.
So now my friend: How can 60 of the world be able to understand any component of your Internet marketing campaigns then?
The solution is a rather simple one but it is something that is not as widely implemented as much as one would expect. This solution is a process called translation. You have got to translate your business message in mediums which different people from different countries and cultures will be able to understand. This is very important for you if you are planning to corner such nonEnglish speaking markets.
On hindsight it can be a nightmare to translate your business messages into every language known to the world. Unless you are a multilingual genius outsourcing the translation process can be very expensive.
In order to keep things simple focus your efforts only on emerging markets that have the potential for further development or which are at the brink of an online commercial gold rush. So what are these markets?
1. The Chinese market
This market is slowly but surely opening its doors to the Internet. Once limited to the governmentcontrolled Intranet China’s new open door policy is encouraging a rush of Chinese players into the world of Internet marketing.
2. The Japanese market
This is one of the fastest emerging markets in the Internet marketing world. The Japanese people are quick to realize the massive earning potential of the Internet. They are very keen to acquire knowledge and would want to feed on any bits of information that they can find. This obviously makes Japan the perfect market for informational products.
3. The Spanishspeaking market
Spanish is one of the oldest languages in the world and around a quarter of the world’s population can understand the language. Offering some translated pages and products in Spanish will enable you to corner this huge market and be one step ahead of your competition.
It is really quite unbelievable to think that close to 95 of all Internet home based businesses have not tapped into these emerging markets. They are definitely limiting their potential audience by delivering their messages only in English.
An interview was conducted by MarketingSherpa one of the internet’s leading online business research firms with Peter Davis owner and operator of tpp.com. He revealed that his business experienced a tremendous upswing ever since he offered his newsletter in the Chinese language. His business is engaged in the licensing of mobile software technology for handheld manufacturers. He saw how China is one of the world’s biggest manufacturers of handheld devices and so he decided to translate his business messages in Chinese. The result was astonishing to say the least: his newsletter circulation increased by a whopping 47.
It is really a mouthwatering prospect considering the fact that so many of the business messages out there are not translated into other languages. This would mean that you have less competition since noone else even bother to venture into the massive nonEnglish speaking markets.
There are some freelancing websites you can go to for translation services like elance.com scriptlance.com getafreelancer.com and rentacoder.com. The prices vary from different services but good deals can always be found with a little bit of research.
So if you are looking for a different Internet marketing approach to turboboost your online business’ sales and marketability then what better way to do it by serving the nonEnglish speaking market? My advice to you is to do it as soon as possible before everyone else does. By the time the other players join in the fray you are already light years ahead of your competition leaving them to feed on scraps.
About the writer:nbsp;nbsp;James Bradley has been involved in internet marketing and affiliate marketing for over 4 years. He has been featured in Entrepreneur Magazine.
Get More Exposure Online With MySpace
May 28th, 2010 | Author: admin
Get More Exposure Online With MySpace
There are tons of websites on the Internet that are dedicated in meeting friends and basically giving everybody an opportunity to express themselves and exponentially increase their social base. One popular website that is created to let anybody from all corners of the world have a voice which claims to have over 75 million users across the globe is MySpace.
With tremendous amounts traffic everyday this site can also be considered as an ideal venue to market and promote your products online stores websites and even blogs.
Since MySpace is considered as a casual social networking site it is not really very easy to use it as a venue to promote your business. Moderators of the site are strict and will suspend you or worse ban you if they feel that you are using the site to further your business product or services. If you want to use MySpace to increase awareness of your product or business here are the things you might want to keep in mind first:
Do not create a profile solely for commercial use
MySpace explicitly prohibits any form of unauthorized promotions solicitations or commercial use of the website. Thus if you want to tap the numerous potential customers in this site you need to sign up as a casual user. Do not include obvious sales pitches in your profile. Be careful of the words that you use on the site because your profile update messages will automatically deleted once you break this cardinal rule.
What you need to do first is to create a huge social network. Make friends and add as many people as possible in your group or network. Once you have come up with the desired number of people you can post invitations or messages on group bulletins. However your message should not look like a spam mail. Members of your group can report you to authorities and can have you banned if they think that you are spamming them with unwanted ads.
Ensure that your profile is easy to access and load
It is but natural for you to want your profile to look beautiful with streaming pages and countless of images. However if you want many people to find it easy to access your profile it is advisable to just make it simple and just make use of fixed images.
Many Internet users across the globe are just using dialup connections and computers that have limited capacity. Therefore profiles with streaming videos and too much images will be difficult to download and view. Sometimes videos also require software that may not be readily available to some users. No matter how much other people want to view your profile many would just close your profile because it is taking too much of their precious Internet time just to download the page.
Aside from making your profile simple you also need to ascertain that your message is easy to view. Do not use font colors that will make it hard to decipher your message. Also make sure that there are no images or captions that are blocking the view of your message. Internet users are usually busy people. There are too many web spaces to view so they will not think twice in closing your profile if they cannot read it well.
Carefully choose words and phrases for your profile
Since the site only provides a small space for your profile it is wise to optimize the space available by making use of words and phrases that do not have too many adjectives and descriptions. Write an interesting but concise and succinct profile. Utilize the blog spot available to further describe what you are offering or explain your point further.
Maintain cohesion and logical arrangement of thought
Aside from ensuring that your profile is easy to navigate and visually appealing you also have to make sure that the arrangement of words and thoughts in your MySpace profile are logical and cohesive. Do not simply stuff your precious space with seemingly disconnected and unrelated topics or ideas. Many get irked with sites that are not well thought of and carefully designed.
It might be wise to discuss the benefits of your products or services first before you discuss further about your product. If you are offering an ebook for example you need to first tell people the benefits they can get from reading your ebook. Once they have learned of the numerous things that they can get from the book you are offering they will be interested in knowing more about it.
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