Smart advertising |e-commerce

Archive for April, 2010

The Consumer Is Not A Moron. Or Am I?

After nearly 150000 miles my car is finally starting to act like a decrepit senior citizen. Time to start thinking about a replacement. With no particular car I really want Ive become an impressionable customer open to looking around.

So here I am now playing Mr. Target Audience. But am I too jaded to pay attention to car ads? When you work in advertising can you ever really turn off the work valve and act like a true consumer? Does advertising work on you?

Having worked on automotive advertising at the local regional and national levels I never once worked on advertising that actually talked to consumers in a humanistic tone. Mostly it was clichd babbling about the car the dealership or the yearend closeout event.

Like a good media junkie I started leafing through the auto section of the newspaper. I poked around on the web. Even halfway through listening to some local idiot yelling on the radio Id perk up my ears and see if this weekend was the best time to head to East Bumble to get a incredible deal on an 06.

None of it worked. No one was really influencing me.

Then I grabbed a couple of car magazines just to see if anything caught my eye. I jotted down a list of all the taglines I saw in the ads.

Some of the brands imploring me to do certain things:
Acura: Advance.
Audi: Never Follow
Hyundai: Drive your way
Lincoln: Reach Higher
Nissan: Shift_2.0 getting clever here with the webspeak

Some talk about their cars:
Chrysler: Inspiration Comes Standard
Saab: Born From Jets
Hummer: Like Nothing Else.

And many are just meaningless chestbeating anthems:
Suzuki: Way of Life! Yes there really is an exclamation point!
Chevy: An American Revolution
BMW: The Ultimate Driving Machine
Cadillac: Life. Liberty. And The Pursuit.
Toyota. Moving Forward.
Volvo. For Life
Buick: Beyond Precision
Ford: Bold Moves.
Mazda: Zoom Zoom
Maserati: Excellence Through Passion
MercedezBenz: Unlike any other

Now I dont necessarily believe automotive advertising directly correlates to sales. Friends family Consumer Reports the area of the country one lives inall play a role in what you drive. But now I see the vast amounts of cash automakers are spendingand wastingtrying to convince me to life the lifestyle their brand says I should.

Would buying a Ford Focus really be a Bold Move on my part? Can I truly Advance in an Acura or Never Follow if Im in an Audi? Hyundai tells me to Drive Your Way but I sure cant do that because Id like to run red lights when no ones at the intersection and drive 85 down a sparsely populated highway.

Frankly as both an advertising professional and a consumer with disposable income I will readily admit I have been swayed by advertising in the past. I dont think Im above its influencenobody is.

Yet my foray into car buying and car advertising has convinced me that our industry regularly loses sight of how we really should be speaking to people. Were pretty good at identifying and profiling our target audiences but we rarely seem to find the right message and tone to communicate to them.

If you want to know whether an ad campaign is on the right track just ask yourself this: Would I really want to be talked to that way?

Believe me we are part of the audience. And if we ever find a way to rid ourselves of the chestbeating condescension and other nasty habits that permeate most of what we produce advertising will be vastly improved. Now that really would be an American revolution.

About the writer:nbsp;nbsp;Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002 Danny G. a.k.a. Dan Goldgeier has been writing the most provocative advertising columns ever published. They’re all witty thoughtful and probing and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlantabased copywriter and ad school graduate Dan has worked at shops big and small. He reads incessantly about advertising and is a whiz at rock roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

Worlds Most Popular Xvid MOV To RMVB Converters

World’s Most Popular Xvid MOV to RMVB Converters

We here at POPSnail love fancy software and we’ll try anything for our “World’s Most Popular Now!” award. The name of the game today is Xvid MOV to RMVB Converter. Of course some programs work better than others and we’ve made it our mission to help you find the best of them without you having to download and delete six different ones! We give our “World’s Most Popular Now!” award to the best of the best and nine runners up in five categories ? UI skin speed ease of use user rating and popularity.
For today the best of the best in Xvid MOV to RMVB Converter are listed below. They’re clearly the winners in all five categories as you’ll be able to tell immediately when you download them.
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It can converts almost all formats of video files on your computer AVI MPG MPEG ASF WMV MOV 3GP AMR FLV FLIC SWF RM RMVB etc. and you may save videos to your iPod iPhone Zune PSP 3GP cellphones as well.

8. Wondershare Video Converter Suite

Wondershare Video Converter Suite is an allinone DVD ripping software and video conversion tool.

9. Xilisoft Video Converter for Mac

It can convert between almost all video and audio formats including AVI WMV MPEG1/2/4 3GP MP4 MOV ASF MP2 MP3 WMA OGG AAC M4A WAV and AC3 etc. It works excellently for almost all popular video players like Mac iPod Apple TV PSP PS3 Zune Archos iRiver and Creative Zen etc. And besides powerful function.

10. Amor Video Converter

With it you can easily convert AVI to MPEG / VCD / SVCD / DVD / WMV RM / RMVB to AVI / MPEG / VCD / SVCD / DVD ASF / WMV to AVI / MPEG / VCD / SVCD / DVD AVI / MPEG / ASF / WMV to AVI AVI / MPEG / ASF / WMV to ASF / WMV

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7 Tips For Driving Specifically Targeted Traffic To Your Website

To be an affiliate marketer you may have all the characteristics that are required in order to succeed in business. For example you might have the drive perseverance and diligence to understand exactly how the system works. You may have a unique website with all the bells and whistles along with the necessary tools to maintain your business.

However all of these will prove completely useless if you do not know how to drive lasertargeted traffic to your site.

It is difficult to get the right people to your website the competition is fierce among affiliate marketers. How do you make your website stand out above all the rest? If you are determined to stick out in this business and come out on top follow this list of the seven best ways to drive specifically targeted traffic to your site

1 Use Search Engines

Search engines are a popular way to drive free and specifically targeted traffic to your website. Using the right keywords you can attain top search engine rankings. If your website is at the top of the list it will more likely be accessed.

If the keyword has too much competition you will not be found. You will want your keyword or phrase to be more targeted to the customers you are looking for. Wordtracker is a great tool for this purpose and will explain in great detail “Keywords” and search engine optimization.

2 Link Exchanges

You will need to contact other webmasters whose websites are related to your own. Send a personal email to the owner establishing communication with them be sure to include why linking to your site would be beneficial to them and vise versa.

3 Writing Articles for Your Website

Writing your own articles provides original content it effectively promotes your website because the good quality content will bring a visitor back again and again with the interest of reading more great stuff.

4 Write Articles for Article Directories

You can choose to write and submit articles on your chosen topic to article directories.
If the article is interesting enough it will be picked up and posted by other webmasters on their websites. There are millions of web site owners hungrily looking for original content to provide for their visitors and customers. Let them choose yours.

This will afford you more links to your site and helps achieve higher rankings in the search engines for targeted keywords relating to your niche.

Do not forget to include your main keyword in the link in the author box.

5 Do Joint Ventures

This strategy is very effective in promoting any product or service. With a partner you can do a link exchange or even an ad swap that will benefit both parties. As well you will both have a wider customer base in a shorter amount of time.

6 Build an Optin List

You may have heard “the money is in the list.” It is true you can promote a free newsletter or ecourse on your website for people to subscribe to. If they do sign up chances are they are interested in the product or service you are promoting.

You can keep track of your subscribers with the use of an autoresponder sending them your newsletter and further followup emails to let them know about other new products.

7 Target Your Market

A solid customer base can be created only if the traffic coming to you site is interested in learning more about the topic or theme of your website. So once you have the customers attention you must not waste anytime you must show him immediately that your website has what he is looking for.

To get anywhere in your affiliate marketing business it is important to follow these specifically targeted traffic generation strategies. As a rule of thumb it is always best to plan your moves before undertaking any business venture; particularly affiliate marketing. If people could just see what you have to offer then you are on the right track.

About the writer:nbsp;nbsp;Connie McKenzie a proud work at home mom. You can be one of the top top 3 most visited websites on the Net. Watch the free video at => http://www.getqualityresults.com