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Archive for March, 2010

5 Surefire Strategies To Attract Ideal Clients From Your Website

Service professionals create websites to attract clients. They want more than an Internet presence: they want Internet profits.

Your website will become a productive profitgenerating resource when you attract ideal clients who are right for you those who contribute to your business growth. So your website needs to target those ideal clients and begin to establish a connection with them.

Here are 5 ways your website can develop a strong connection with clients who belong in your practice.

1 Write with an edge.

Your ideal clients will enjoy the way you think talk and act. Will they enjoy your offbeat sense of humor? Will they be offended by your direct style of communication? Do they share your love of cats dogs or travel?

Create authentic content and enjoy meeting cilents who appreciate the Real You.

2 Explain your style of working with clients.

Okay I will be honest. I love appointments. I hate dropin anything.

I am not spatially organized. I work surrounded by mysterious piles of paper and my decorating scheme is Martha Stewart’s worst nightmare.

But temporally I like to be organized. If we have a 3 PM appointment and you call me at the last minute to ask “Can I call at 4 instead” I will not be a happy camper. Of course we all can be flexible in emergencies but some professionals thrive on lastminute changes and impromptu apppoints.

Communicate your preferences. Phone or inperson? Timed appointments or openended sessions? Last minute changes?

3 Clarify your values.

Are you a leftbrained scientific consultant? Or have you watched The Secret fiftyfive times and counting?

What authors and gurus guide your work? What approach have you adopted?

Rather than come up with a laundry list of values and attitudes which often leaves readers puzzled I recommend creating pages that list your favorite books music and movies. You may even create affiliate accounts with online bookstores so readers can send you small commissions as they make their choices.

4 Guide your readers to make choices that work for them.

Increasingly we see sales pages that come with a warning “This product is not for everybody.”

For example I sell an information product to help marketers stand out from the clutter and earn money by writing online book reviews. You will not get paid by the online bookstore. But you can choose books and reviewing styles to attract clients and buyers.

But not everyone should try. You have to enjoy reading and writing. You must be selfmotivated.

Marketers who offer coaching programs increasingly say “Don’t bother to sign up if you are a whiner or complainer.” They are not kidding.

Few of us will hold up our hands and say “Sure I am a whiner. I guess I don’t belong in that program.”

But an antiwhine statement creates expectations. When clients feel tempted to whine and we all are every so often they will stop. Or you can tactfully ask permission to say “Stop please!”

5 Add personality to your testimonials.

Everyone needs testimonials. Nobody wants to be the first person to hire a resource. Potential clients come with 1 big question: Does this person deliver results to someone like me?

When collecting testimonials don’t limit yourself to famous names who say “Anyone can benefit from hiring Mary” or “John’s name should be on everyone’s list.”

Instead add testimonials from real people: “I had no experience with this process. I was skeptical. After working with Les I gained…”

This testimonial communicates that you welcome skeptics: you don’t mind answering tough questions. You work with beginners. And you deliver results.

If you’re looking for more clients with those qualities chances are they’ll arrive.

About the writer:nbsp;nbsp;Cathy Goodwin Ph.D. helps service professionals take their websites from online presence to online profits. Download the 7 BestKept Secrets of ClientAttracting Websites.http://www.yourcontentstrategist.com/subscribe.html

Advertising – How To Succeed 2

History

In the ruins of ancient Pompeii and Arabia messages have been found with an emphasis on commercial and political aspects and themes.The Egyptians used a thick paperlike material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising such as requesting information relating to lost individuals and items and was common in Ancient Rome and Greece. Another form of ancient commercial advertising include the paintings on walls or even rock depicting various scenes which are evident even to this day in many parts of Asia Africa and South America. Indian rock art which dates back to 4000 BC may well form the basis for this tradition of painting on walls and rocks.

With the development of the methods used in printing particularly evident in the 15th and 16th century the sphere of advertising expanded to include handbills. In England during the early to mid17th century various forms of advertising began to appear incorporated within weekly newspapers. With advances in printing techniques books and newspapers had become much more affordable to the wider public. As a result this early form of advertising using a printed medium was used extensively to promote items such as other books and newspapers. Also with disease ravaging much of Europe the promotion of medicines was increasingly sought after.

However the existence of misleading advertisements which had come to be known as “quack” advertisements was becoming an increasing problem. Consequently this brought about the introduction of regulation in terms of advertising content.

With the growth of Western economies during the 19th century this gave a new impetus for the growth of advertising. In the United States for example this led to the introduction and success of mailorder advertising.

The French newspaper La Presse in 1836 was the first to incorporate the concept of prepaid advertising. This additional form of revenue allowed it to lower its price which resulted in increased readership and higher profits. This led to the widespread adoption by all its competitors.

In Boston around 1840 Volney Palmer was the first to introduce what would later come to be known as the advertising agency. During this period the French news agency Havas increased the services offered by including for the first time in France advertising brokerage. In the beginning such agencies acted purely as brokers for advertising space in newspapers. However all this changed in 1869 when N.W.Ayer amp; Son opened the first fullservice agency in Philadelphia which took responsibility for all advertising content in respect of its customers.

In the early 1900s advertising was one of the few career choices for women who wanted to progress in business. Since most of the household purchases were in the hands of women it was quickly realised by advertisers and agencies alike the value offered by women in respect of their insight in relation to the creative process involved in advertising. In fact the first American advertisement to employ a theme incorporating sexual appeal was created by a woman for a soap product with copy that extolled the message: “The skin you love to touch

Peter Radford writes Articles with Websites on a wide range of subjects. Advertising Articles cover Background History Types Alternative Forms Todays Methods Effects Regulation Trends. Website has many more.
View his Website at: advertisinghowtosucceed.com
View his Blog at: advertisinghowtosucceed.blogspot.com

About the writer:  The article is contributed by a professional content writer having experiences of working in different industries. For further information on interactive business directory and free online auctions please visit at http://www.eway.tv

A Powerful Way To Start Your Own Internet Business Is A Useful Content

Writing articles is a great way to share information and experiences when you start your own internet business. It is good to do it right in the beginning because writing actually is the only way to do it. Actually the frequency should be quite high in the start.

Your target group search the solutions for their questions by typing keywords into the search bars. Your article has to use the same keywords in order to be able to respond this need. This is the reason why the article must be optimized i.e. it has to include the right keywords with the right density.

With the optimized articles you serv the search engines and they will thank you by placing the articles high on their result pages.

I do not touch these technical questions here because here I concentrate on the article content.

1. The Article Planning Quarantees The Quality.

The article has different parts which all have different tasks. The article planning is an easy way to build the right structure to the article. It has to influence on the thinking and on the behaviour of the reader it is like a short film where the start intro middle part and the end have all their own jobs.

First decide what is the idea of the article. This article for instance has an idea to tell about the right way to build the content.

So what you want that the reader think or do when he has read your article? Do you want that he will click the link? Where is the beef? Is there honestly a certain useful thing in the article?

2. The Article Promise Must Be In The Title.

When you start your own internet business and start writing articles the only thing you have in use is the copy there are no images and the only link is in the Bio Box. The most important part of the copy is of course the title.

With the title your article will be a winner or the looser it determines everything in the beginning. There must be a clear promise what a reader benefits about this article?

The title and the teaser will be seen on the lists of the article directories so the title just has to draw the attention of the searchers to shout the promise.

Put your main keyword among the first 4 words of the headline like my start your own internet business it will help the search engines to find out the article for the readers.

3. The Teaser Deepens The Emotional Enthusiasm.

If the headline wakes up the readers interest the teaser goes even deeper by using an emotional copystyle. The reader will get the feeling that the coming information is really excited and useful.

4.The Article Body Tells Benefits But Not All.

When you start your own internet business and start the article writing you have to place the major benefits which the reader gets into the body of the article. But not all leave the big secret into the landing page. It will be a surprise.

5.The Peak Of The Enthusiasm Is In The Last Paragraph.

When you start your own internet business it is important to share useful information and to arouse the enthusiasm at the same time. An article is like a movie the enthusiasm fluctuates up and down so there must be enough bites for the reader. He has to have the feeling that the content is worth to read to the end.

The end of the article offers the happy end effect. Wow what an article!

6.The Bio Box Copy Makes The Reader To Click.

An effective Bio Box contains the name of the author the reason why the author is an expert on his area and how the reader benefits from the visit to the landing page.

The job of the Bio Box is to call the reader into action to make him to click the link.

When you start your own internet business the planning gives the article the right structure and educate yourself to write more useful articles for your readers. But still the copystyle makes the article to fly!

About the writer:  Juhani Tontti B.Sc. Marketing. This is interesting. I invite you to visit my article list to get more information about the article writing when you start your own internet business. Click here!