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Archive for February 15th, 2010

Voiceover Work And Search Engine Optimization Seo Can It Be Done?

Trying to get voiceover talent jobs online is tough. Each day more and more people enter the field looking for a job in voice overs. With practically each and every one comes another website with the same focus as yours. All these personal pages are clambering for the same piece of a very small voiceover pie.

In recent years and the foreseeable future search engines are and will be the most widely used internet tool to find sites for products services or information. Most people that use search engines use only the ten top search results in the first page and it’s just usually just the top three or four listings of that. Sounds kind of fruitless doesn’t it? The more traffic the more business but just how hard is it to make the top ten with voiceover talent?

Let’s give it a try I’ll type in “voice over” in everyone’s favorite search engine “Google” and let’s see what we get. As of this writing it returned 49700000 results. Sure some of the results are for other things but even narrowing the search parameters I still came up with 942000 results. One popular keyword research tool predicted that there will only be about 160 searches a day for “voice over”. One number seems incredibly high and the other incredibly low even if they are
both off by 50000 your commercial voice over service website has a lot of competition.

Ok “voice over” seems like a tough search engine term to crack let’s pick another. Let’s try “voice talent” and we get a whopping 2310000 sites as challengers. Put in “Voice actor” and we get over two million. If you got these kind of odds in Vegas would you go? When your odds of being struck by lightning is a measly 576000 to one or your odds of dating a supermodel is a sure bet at 88000 to 1 are you still going to make that voiceover website and hope for the best? Yep.

We are the people that love to buy lottery ticketswhy because they are fun and there’s always that chance…. Buying a lottery ticket is fine and building a “voice over” website is great as you don’t put all your eggs in one basket. One website developer who specializes in voice over websites says right their homepage; “I have never heard of anyone getting a VO gig because of someone stumbling onto their website via a generic web search.” Wow what’s a voice imaging talent to
do?

“The Voice” Frank Frederick had great advice in his lecture “How to Define Your Niche Voice Acting Market”. The days of being all things to all people are numbered. Take an honest assessment of who and what you are and become the best at doing it. Once you find your niche then make sure as many people as possible know about it. Even if you have a voice over agent or are a member of a voice over directory self marketing is essential.

Education and hard work are also a better bet for furthering your career than a generic “voice over cheap” website. Voiceover talent jobs are tough to come by and the good ones are even harder that’s why it’s so important to stay top of mind and totally prepared.

So when it comes to your personal voiceover talent website you need to think of it more as your electronic business card. Instead of focusing on the generic term “voice over” or “voice talent” make it “voice overs by your name” or “your name voice talent”. Better yet make sure your site is your name and your niche. Oh yeah and remember market yourself every chance you get because as we have seen if they don’t know you they probably won’t find you.

About the writer:  Alex ONeal has 30 years experience behind a microphone and has done thousands of projects for radio TV video games and corporate presentations. He approaches SEO as a hobby and has helped several sites achieve top search engine rankings. Check out the latest voice over articles on his website and hear voice demos at www.alexvox.com