Smart advertising |e-commerce

Archive for December, 2009

Keep Your Business Out Of The Doghouse

Dont let your business go to the dogs instead let us help you keep your repeat and referral business barking!Just how important is repeat and referral business to you? Well if you are a professional than the answer should be very. Lets take a look at some facts:

66 of all prospects come from wordofmouth referrals.

It costs approximately 57 times more to acquire a new customer than to retain an existing one!

A five percent increase in customer loyalty raises your profits by 2585!

Research shows that retaining just 5 more customers can increase profits from 25 to 120

60 to 80 of Referred Leads BUY! A Referral buys on average 23 more than cold prospects.

Now I know you have some questions on how you can stay out of the dog house and keep those clients coming back so Ill go ahead and answer a few of those for you.

First youre probably wondering who we are. Well Creative Customer Connections is a greeting card mailing service that does just what the name would suggest creatively keeps you and your customer connected. We could be better known as a Customer Relationship Management team CMR creating a twoway exchange with the customers so that we have an intimate knowledge of their needs wants and buying patterns. Our services are intended to create more value to you our customer by learning yours as well as your clients needs and desires through our process. Our products are creative card designs on high quality card stock with color corresponding envelopes. Each mailing put out always includes a unique greeting a personalized signature and commemorative postage so it looks like it came directly from the individual. The personal touch is what strengthens the business relationship.

How can we help you? By doing all the marketing for you and by doing it cheaper than you would be able to do it yourself! Doesnt that sound great!? We want to free up some time for you so you can do the more important things. We understands that building business relationships require time thought and nurturing and were able to assist in building both loyalty and retention. We provide professionals such as yourself with customized greeting card mailings to your current and prospective client base by offering an effective strategy for you to stay in touch with your clients allowing them to generate repeat and referral business and increase their profits.

Why send a greeting card? Because business greeting cards bring customers back! Sending personalized greeting cards sets our customers apart from the competition. The message stays with the client. The client will return to our customers when they need their services allowing our customers expenses to decrease. Keeping in touch with greeting cards tells clients that theyre thought about and their business is appreciated. Clients will keep the cards around Most direct mail is in the garbage the same day but greeting cards have an average display time of 57 days. The marketing message is on display and client knows that they are cared about.

What are you waiting for? Creative Customer Connections allows you a way to deliver that personal touch and loyalty that is often lost in this age of high tech communication. And a personal touch is just what isneeded with increased computer use generated reports and communications faxing email and voice mailing making sure that your clients feel remembered and appreciated is imperative. And you may choose from avariety of card styles. We are continually introducing innovative cards lines into our inventory. So go ahead pick up the phone and give us a call wed be doggone happy to help you grow your business! Ginny or Melisa Steele 8476956983

About the writer:  He is very intileegent in marketing

Internet Based Email Advertising Back In Video

Being able to send attachments together with an email message is very helpful especially when you need to send important documents. The limit on the file size you can attach depends on the limit that your email service provider imposes on your email account as well as the limitation on the email account storage size that the recipient has. While it is now possible to send several MP3 files as email attachments because of the general increase in email account storage sizes sending larger sized files like videos and movies may cause you to encounter problems unless you and the recipient have a paid email account which gives you several gigabytes of storage space.
In any event sending video files through email may force you to compress and split the file into two portions in order for it to be accepted by the recipients email account. Then too you will probably have to wait for the recipient to remove the first portion from their email account before you can send the next.
This is a problem for people involved in internet marketing as they know that videos are the most effective advertising tool in the world. Never let it be said that they have no creativity though because they managed to find a way around the system.
One way to circumvent this problem is to attach a capture image from the video file onto the email message. This capture image will serve as a preview of the video and embedded in the file will be a link to the video itself. Of course you have to bear in mind that you are asking a person to view an advertisement. I wouldnt do it and most wont either. You will need to give the customer an incentive to click on that link.
Webpage designing programs and utilities now allow for viewing multiple pictures in a single webpage. This picture cascade is similar to an automatic slide show presentation. You can capture several images from the video itself compile them and send your message through.
If the customer does click on the image or slideshow you have to options of how to let him view your video. The first one is already mentioned above. When the customer clicks the image a new browser window opens and your video loads onto it. The second option is to use streaming video where the video is stored in your storage device and the link on your email newsletter activates the video stream. In this manner the customer is not displaced from his/her current browser thereby causing you to avoid annoying your customer.
A few years ago we saw the megabyte standard hard drive replaced by the gigabyte hard drive. In 2 to 10 years the terabyte may become the standard storage size for a personal computers hard drive. How big is it? One letter or character including spaces and punctuations is equal to 8 bits. 8 bits equals 1 byte 1000 bytes equals a kilobyte 1000 kilobytes equals 1 megabyte and so on and so forth. With this potential for increased storage capacity email service providers may decide to increase account storage capacities again. This next increase will definitely accommodate an entire video file as an attachment to email messages.
In the meantime creativity needs to take over where technology has deficiencies. To be able to send the best in quality video to your customers you will need to go about it the most efficient way.
The terabyte hard drive has just been invented. Get ready for better video availability in email.

About the writer:nbsp;nbsp;Terry Detty 42 enjoys all aspects of internet marketing and getting out for a breath of fresh air occasionally.
Online Internet marketing software SEO software and Tulsa” target=”_blank”>www.organistudios.com”>Tulsa website design.

How To Create A Profitable Pay Per Click Campaign Management

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others especially popular ones. It is vital to select the right keywords in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They come with strategic plans and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign because the right set of plans can potentially bring in a large amount of profits. The more keywords you have the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase such as GoToast or Bid Rank. These software programs track down your keywords listing.

If you are running a business online and are planning to run a PPC campaign it is advisable to purchase keywords that are extremely related to the theme of your business. This way people know what they are getting and don’t get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently but cost very little.

The chances are the longer people stay in your site the likelihood of these potential customers making a transaction.

But first thing’s first: you must lure them into your turf.

This is why a lot of entrepreneurs spend a large amount of their budget on advertising because they know that the right advertising campaign can start the ball rolling.

Also you should do some research before you start your PPC campaign. There are a lot of PPC search engines to choose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.

Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills so all the efforts that you put into your PPC campaign don’t go to waste.

The potential earnings that can be generated by starting a pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now with the right set of keywords and a smart PPC campaign management plan more than ever online businesses are bringing in the big bucks.

About the writer:nbsp;nbsp;Jo Han Mok is a 1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple stepbystep plan to profit online in 21 days or less!http://www.SuperFastProfit.com