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Archive for November 18th, 2009

Define Google Adsense

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.
Simply stated Google AdSense enables website operators to place some code on their site that connects to Googles ad server content database and pulls keywordrelevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.
Google sends out digital robots which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google ad server which then serves ads matching those keywords. Given that the entire process is automated the ad robot do a pretty good job of getting the advertising content right most of the time.
The History of Google AdSense
Google AdSense has its roots in the old Google ContentTargeted Advertising program which they introduced back in March of 2003. Although this program was similar in concept to AdSense there was no automated way of participating. Each webmaster negotiated a deal directly with Google and websites that served less than 20 million page views per month were not welcome to participate.

As Google grew they began to see how much money they were leaving on the table by excluding the smaller sites which greatly outnumbered the sites serving over 20 million hits that were willing to serve other peoples ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Googles content and decency requirements. Make a visit to Google AdSense Site and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own AdSense Police who will have no problem booting you out of the program if you fail to walk the line.

How much can you make running Google AdSense?

The answer to that question depends upon three factors:
1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click
With some ads paying as much as 5 or more it is possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as 500 per DAY and more. Numbers like that are rare exceptions however. Even so there is no reason why you can earn somewhere around 1000 per month or more once you get the hang of it.
How to get started using Google AdSense
Make a visit to Google AdSense Site and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own AdSense Police who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There no reason not to do it and potentially thousands of dollars worth of reasons to do it.

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How To Score High In Google

Almost everyone searches Google to find information and Google rapidly rewards them by displaying the information they are seeking. Thereby Google rewards useful sites with the eyes of people who are looking for useful information. This is helping the web improve from being the wasteland of marketing hype which the dotcomeandgone explosion forced it to become. Google is saving the web by ultimately forcing site designers to make their sites useful again.

The State of Google Search as of
Plenty has changed with Google since 2002. However to cut the Gordian Knot of Google the main point of this article is still as true today as the day I wrote it four years ago. After all those years the best way to rise to the top of Google search results is still contained on this page. In all honesty the methods described below are neither quick nor easy. I often tell people who are interested in the quickest and easiest way to get instant traffic from Google today is to set up an Adwords account and pay per click. So consider doing that right now. Increase traffic to your website. Get Google AdWords. On the other hand if you want to invest in a long term strategy to developing free traffic from the Google search engine result pages

Retrospective background of the web
During the late 90′s those who built web sites and the marketing people and the MBA’s who ordered them to all came to the wrong conclusion that their web sites should be isolated little islands of information. They foolishly and hopelessly attempted make the people who surfed their sites become stranded on their island. All the links on their sites pointed to other pages of their site. This false impression still prevails today almost everywhere. Literally thousands of corporate policies forbid corporate sites from linking to other sites and thousands of web designers are under the misconception that you should not link to other sites.

When a web site is an island it goes against the very nature of the web. Think about it. It’s called “the web” What image does that conjure? And it’s called the web for a good reason. Linking one piece of information to another is fundamental to the value of the web. The tremendous value of the interconnection of all computers is that they intelligently link together in one beginningless and endless chain of consciousness. Google recognizes and rewards this truism: The value of a network is that information is connected. If you operate under the prevailing paradigm in web site design however which is that your web site is an island you loose out on the fundamental value of our network. When you create sites that are part of the problem not part of the solution. Google knows it.

Why Listen to Me
Who am I? What do I know? I am only a fledgling web architect. Wolfram.org is my simple experiment in information design. Part of my project which is this web site is to see if I could score higher on Google. I have learned much about web design and I want to share what I’ve learned. By way of proof of my ability to score high in Google please search the following common word pairs on Google by clicking on the words below or by searching these words directly on Google. In either case notice my name Eric Wolfram or this domain name wolfram.org extremely high in the top ten listing probably 1. Click on the links below for an instant demonstration of high some high results for competitive phrases:

About the writer:  Mr. Sanjeev Kumar is a renoved IT professional and Director of Three Pillar Technologies Pvt Ltd.