Archive for November 6th, 2009
Brands Are Humans!
November 6th, 2009 | Author: admin
Brands Are Humans!
Peter and Paul were close friends since years. Their closeness even would allow one rob Peter to pay Paul and vice versa. And for that neither Peter did mind ever nor did Paul.
When Peter began to date his childhood crush Patricia Paul started courting his long cherished dream of launching a mens apparel label.
Peter and Paul were ignited to plan a life of their own.
In due course Peter got married to Patricia so did Paul with his company called Pauls.
The first executions took place meeting the guys individual plans.
As the water kept flowing under the bridge Patricia became expectant to deliver her and Peters first issue while Paul was about to roll out his first product to the world.
Courtesy: their respective Ramp;D with love and passion at home at work.
Soon Peter and Patricia introduced their son and baptized him as Allan and Paul christened his label as Adam and presented the same.
The baby and the label both received their name and brandname respectively.
Gradually Allan commenced his journey to school college Bschool and Adam made his foray into shopping malls retail shops brand shops etc. There Allan won many friends and Adam won many consumers.
Allan and Adam got into their relevant categories and were well accepted in market.
Allan made strong strides everywhere and achieved certificates degrees and diplomas galore while Adam achieved qualityhallmarks mediamentions and adawards in abundance.
The man and the product earned laurels according to their individual merits and succeeded as brands.
Peter and Patricia were ageing so they wanted Allan to settle down. On the other hand Paul was also contemplating for getting Adam a partner for life.
After much cajoling Allan gave in and Adam didnt thwart Pauls desire either.
Alice tied the nuptialknot with Allan and Eve a woman’s labelsealed Adams fate as his betterhalf.
Fresh packaging and promotion in life occurred for the man and the brand.
Then came the moment Allan and Adam were geared up to be father and Peter and Paulwere ecstatic with the prospect of becoming grandfathers.
Jennifer a sweet little angel was born to Allan and Alice where Adam and Eve added the kidbrand TinyToes to their family.
Extension happened for both Allan the human and Adam the brand to help their families and themselves survive and excel in life.
Now having compared Allan with Adam is there any reason for us not to believe that humans are not brands or brands are not humans?
NO! I guess.
Just the reason I strongly opine To be in rank with success a brand needs to have a humanaura and a human got to wear a brandimage.
Admit it. Or not.
About the writer: I’m an Independent Creative Consultant dealing with Advertising Direct Marketing Viral Digital Interactive Communications et al. I primarily function under the banner of MeSushovan and provide ad agencies communication network brand boutiques creative shops and the like with Creative Solutions as a Creative Outsource to them. The Brands so far I have handled are Microsoft Samsung Sharp Pepsi The Times of India Airtel Aktel Reliance India Mobile Apollo Hospitals Dhaka Wild Stone Deo for men Anmol Biscuit Olympic Energy Plus Biscuit Dhaka Bank Allahabad Bank etc. to name a few. And the agencies I have done my stint with are Mudra Wunderman YR ARC Worldwide A Positive Euro and others. For more details on me and my work feel free to shoot your mail to: rana12febgmail.com
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