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Archive for October 14th, 2009

What You Should Not Do With Your Catalog Copy

Ever wonder why your catalogs always get dumped faster than you could make them? Why is it that your rivals print catalogs are always the belle of the ball while your catalogs just blend into the background?

Your catalog printing project is unique from your other marketing tools for the main reason that you are using your print catalogs to inform your target audience with a number of your products in short and brief descriptions. The main goal of your catalog printing pieces is to get your prospective clients excited with your products enough to get them to call you to buy one of your products or to fill out the order form enclosed. Either way the purpose is to get your prospective readers to become potential buyers.

It is no wonder therefore that your catalog printing copy should not be just mere text that gives out information; rather your content should be almost like attractive literary pieces that can make readers do things that they will not do otherwise.

Here are some of the DONTs of catalog printing that you should steer clear from:

DONT settle for anything less with your headline Your headline is what gets your prospective clients attention. So despite your limited space dont make the mistake of settling for less than a snappy headline made up of even a few words.

DONT mistake your headline for a product description You could always have that description written in the body of your catalogs. Be more imaginative and get more clients with powerful headlines. Instead of telling your readers about your product make a headline of the benefits.

DONT forget to incorporate a personal touch to your catalogsThis can be done effectively by including in your catalog printing copy a personal letter from the manufacturer or the president of your company about the quality of your products as well as how these can benefit your readers.

DONT scrimp on the factsMake your catalog printing descriptions close to the real facts. Despite your limited space make your product descriptions brief concise and as complete as possible.

DONT embroider the factsTell your readers how it really is. Ad writers of promotional materials are notorious for having copies that are exaggerated and blown out of proportion with the goal of getting readers to buy the products. However readers are smarter than you think and they steer clear of content that reeks of bloated facts.

DONT give equal opportunity to your products If one of your products is more popular than the others then take advantage and give more space for that product than those that dont sell that much. Put your bestselling products at the front or even dedicate one whole page. You can always devote the rest of the pages to the other lesserselling items in your catalog printing project.

It is best to remember that its not always what you can do to make your catalogs bestsellers. You should also be aware of the mistakes that you should avoid. Often the mistakes are made without our even knowing it.

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Catalog Printing Service

About the writer:  Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now specializing in Internet marketing and other online business strategies.