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Archive for September 24th, 2009

Advertising Jingles For Branding

Are you expanding your business or just want an effective advertising method? In the harsh realities of today’s marketplace a great ad jingle can be a surefire way to crank your service and slogan to a wider audience and get your company some respect. So what makes an advertising jingle unique? Before you lay down your valuable funds to an established jingle production company or even to your brother Doug’s grunge band there are many ideas you should carefully research in order to make your new advertising music as effective as it’s ever going to be.

What follows are some hopefully useful key points in no particular order.

* Seek out a jingle creator that gives you a free no obligation demo service so that there is no obligation until you are happy. You need to know there is no downside to you if the product doesn’t live up to the anticipated results.

* Asking for a great many other people’s help can be perplexing and of little value. Trust your gut When you have a positive response to your jingle it’s a valuable indicator that the general public will probably admire it in the same positive way.

* Be on alert with jingle makers that charge renewal fees. A good jingle can have a yearslong shelf life so look for a company that can provide full buyouts or longterm licensing contracts.

* It’s not suitable just to demand that your jingle be “modern.” Contemplate where you will be advertising. Ask yourself: will your easy listening style jingle find its target audience if used in a AOR format? Contemplate your music style options carefully.

* Ask your jingle creator if they will offer a Worldwide stipulation before getting started so that when you seek to “go wide” the jingle will be uniquely yours in all the places where you seek to go.

* Nowadays anyone and her sister with a computer can start a business as a “jingle maker” so be aware of that! Request information about the time that they have been in business. What is their success rate? Can they let you see numerous past customer success stories? Are their rates visible and on their website? Are they established with the BBB?

* Do you have a brief advertising phrase currently in use? Is it a good lyric choice? The tagline “Pete’s Heating amp; Air has a great number of technicians trained to look after whatever’s wrong and they’re open on Sundays too!” while descriptive is not exactly a catchy song lyric. If you don’t have one just ask your jingle creator to create a branding statement for you.

* It’s a good idea to have your corporate name appear once for every ten seconds of the jingle.

* Branding is key: plan on beginning your new advertising endeavor with a full vocal edit of your jingle and then use a different version once your jingle has been in the marketplace long enough to stick in your potential customers’ heads. For more detailed information about typical jingle package edits including audio samples visit: Josselyn Jingles.

In time these few elementary considerations will take you a long way toward your getting the most effective jingle for your business. Remember that a jingle is an expenditure that can pay dividends for the life of your business. A lot of people can recall jingles from their childhood. Try that with an allvoice ad!

Good Luck!

About the writer:  Josselyn Jingles has been an award winning producer of advertising jingles for radio TV and the web since 2000.