Archive for September 13th, 2009
A Few Simple Rules For Small Business Logos
September 13th, 2009 | Author: admin
A Few Simple Rules For Small Business Logos
If you’re asking yourself if your small business can afford a logo ask yourself this question…
What identifies your business better than a welldesigned logo?
Branding your business is one of the most important things that a small business owner can do to increase awareness that they are on the map.
How many big companies dont have a logo? I cant think of any. Big business makes sure they have exactly the right logo. A lot of time money and effort went into branding companies like Pepsi McDonalds and BMW. Im betting you could instantly recognize their logos without any use of the company name.
Business recognition is important in developing and maintaining relationships with customers. Thats it pure and simple. A good logo can create a sense of trust and awareness of your business that is a necessity and not just a luxury just for big corporations.
A welldesigned logo may cost the earth if you are a large company but most small business owners dont have thousands of dollars to throw at business branding.
The sad fact is that most small businesses either dont bother with a logo or buy a poor quality logo which actually turns customers away.
Getting the company logo right pays dividends but getting it wrong can wreak havoc on any small business struggling to make it against the competition.
So how are small businesses supposed to find an affordable logo design which is also good enough to effectively brand their business and help to build up positive awareness of the business?
Here are a few simple rules.
1. Dont settle for the first logo design company you find. Look around and compare packages and prices. Make a list and note down the bad points as well as the good points.
2. Check previous work. Any good logo design company should have a portfolio of their work on display. Check the companies in question are actually using these logos. If theyre using a different logo why did they replace it?
3. Try contacting the logo design company. Do they offer a phone number as well as an email address? How quickly do they reply? If youre left waiting a day or more then be cautious.
4. Can you talk to the designer working on your logo directly? Either by phone email or Instant Messenger like Yahoo?
Some logo designers will offer you a mockup for free. This can be a good way of seeing if the designer in question is any good. Most logo design firms dont do this but if working with an individual designer you may get this service.
Be wary of offers of free logo design. Often these come with attempts to sell you other products or services. Free normally means a low quality stock image with your business name added underneath. A few months later you will probably see the same stock image with someone elses name underneath!
There are discounts and offers available to small business owners out there but you have to look carefully. By following the rules above you will help to avoid some of the pitfalls of getting a poorly designed logo.
For more information about affordable logo design and branding your small business please visit Custom Design Depot
About the writer: Written by Paul Long LogoNation
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