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Archive for September 5th, 2009

Aerial Advertising: The Latest Boon In Promotion And Marketing

Advertising is all about recall. It isnt enough that companies release various advertising campaigns over several types of media for their products or services; they also have to ensure that the people who should see their advertisements remember the ads which can possibly prompt them to buy or try a product or service. Only then will be an advertising campaign be considered successful. This shouldnt be a problem for multimillion companies who have all the funds for campaignsor at least it wasnt. Today with various types of media easily accessible to the masses and each one utilized to the fullest people are already desensitized when it comes to commercials billboards and radio ads and other similar advertisements. Included here are the advertisements placed online.

With all these traditional and already familiar ways to attract the attention of people companies need to utilize a tool that is still fresh and attractive. This is why aerial advertising is seen by many as the best new way to promote a product.

Aerial advertising as the term already explains utilizes a small airplane to tow a companys message. This type of campaign has been used several times in the pastwith successful results. AOL used it in their campaign to promote Gold Rush an Internet scavenger hunt created by famed television producer Mark Burnett. The popular Broadway musical production The Boy From Oz starring Hugh Jackman also used aerial advertising.

These two are very interesting examples. Gold Rush for one is Internetbased yet it stepped out of its box and did not rely solely on online advertisements. Gold Rush became a complete success with a second one in the offing. On the other hand very few Broadway productions utilize something as novel as aerial advertising especially since theater is considered somewhat as a niche market. However thanks to the towed banner bearing Jackmans photo then already a popular Hollywood star after portraying Wolverine in the XMen movies The Boy From Oz became one of the bestselling productions of its time.

But beyond these examples aerial advertising also boast of the statistics. In surveys it was learned that 88 percent of people remembered seeing the ad towed on the airplane. while 79 percent actually remembered the product service and company it advertised. This is the kind of statistics that companies would see beneficial especially in an age when they are looking for ways to remain relevant and significant.

Aerial advertising is effective because it is unique and easy to remember. For instance a person who saw an ad of say The Boy From Oz will easily remember it because of the circumstanceafter all its not everyday you see a towed banner of Hugh Jackman during rush hour. On the other hand television and print publications are constantly bombarded with ads day in and day out. After seeing so many ads people just tune them out nothing making sense on how one is different from another. Aerial advertising is also cheaper than what companies spend on television advertising.

About the writer:  Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com/ They conduct all forms of Aerial Advertising: NASCAR Indy Car Spring Break Concerts Conventions Rush Hour Traffic Football Baseball State Fairs all Beaches Parades Cruise Lines etc. and produce the custom banners as well.