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Archive for July 21st, 2009

Is It Time To Go For Aerial Banner Advertising?

At the mere mention of advertising people usually think about the more conventional mediums that is TV airtime radio skits print media and the latest addition to overcrowded publicizing web pages. No one really thinks about aerial banner advertising immediately because they think its too simple or too limited.

While it has its own set of limitations aerial banner advertising has its plus points too. If were simply looking at figures determining cost effectiveness aerial banner advertising actually tops the rankings. In a crowd of 30000 persons or less 88 is bound to pay full attention to the aerial banner. 79 of this crowd will remember what the product being advertised is even after 30 minutes and an impressive 67 will even be able to quote the last few words of the slogan verbatim.

Other forms of media are bound to show less impressive results. When youre airing your ad on television for example the initial reaction of the consumer would be to channel surf once the commercial breaks come one. With aerial banner advertising consumers cant channel surf. They have no choice but to be drawn to the drone of the air plane buzzing by. Upon seeing the banner curiosity will naturally lead them to read the text on the banner and find out that the message is.

Aerial banner advertising is perfect for companies who are introducing new products into the market. This medium of marketing is especially effective for sunscreens and food products like pizza or sodas. Its also used as announcements for events like mall sales and concerts.

If youre trying to be sweet and grandiose you can also use aerial advertising to propose marriage to someone. Its also used as giant greeting cards for anniversaries birthdays and other similar events.

The concept behind aerial banner advertising is similar to other still image advertising mediums. The only thing that changes is basically the setting. Instead of hanging from posts or buildings aerial banners are towed by planes and displayed on the sky overhead big crowds.

You can go for aerial advertising if theres a big concert happening in your home town. If youre sponsoring the event anyway you would probably be able to buy rights to fly in a banner every hour or so during the show. Usually this isnt allowed especially with attendances of 30000 heads or more. If youve spoken to the organizers though this set up shouldnt be a problem.

Advertisers also like flying in banners during games and/or festivals. In other words almost any event which draws a lot of people who are preferably your niche market are good targets for aerial advertising sites.

If you live in a city along the stretch of a body of water it might also be a good idea to use this mode of advertising during rush hour. After all what else can people do while theyre stuck in traffic except watch floating letters up the sky? At least it breaks the monotony of the long wait.

About the writer:  Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com/ They conduct all forms of Aerial Advertising: NASCAR Indy Car Spring Break Concerts Conventions Rush Hour Traffic Football Baseball State Fairs all Beaches Parades Cruise Lines etc. and produce the custom banners as well.